PR Awards India 2019: MSL, Vicks bag top honours

Value360 Communications (four), Adfactors PR (three), Perfect Relations (two), Edelman, Current Global, Six Degrees BCW, Tata Power, Kaizzen and PR Pundit also win Gold

Oct 17, 2019 04:29:00 PM | Article | Campaign India Team

MSL Group bagged the ‘agency of the year’ accolade at the inaugural India edition of the PR Awards.
 
The agency bagged five Gold, eight Silver and two Bronze metals on the night.
 
Two of the Gold wins came for Vicks’ ‘One in a million #TouchofCare’ campaign. 
The agency also won Gold for Economic Development Board Mauritius (Delisting Mauritius from SEBI’s high-risk jurisdiction list), Saifee Burhani Upliftment Trust (#BehtarKal) and Mahindra Hariyali (#CelebrateDifferently).
 
Vicks won the ‘brand of the year’ as it won two Gold, three Silver and a Bronze.
 
Value360 Communications was the second most awarded agency on the night. It won four Gold, six Silver and three Bronze.
 
The agency bagged two Gold metals each for MG Motor’s ‘No calm before the storm’ and Comic Con’s ‘Making of the Indian Pop Culture’.
 
Adfactors PR won three Gold, two Silver and four Bronze metals. The Gold wins were for Senco Gold and Diamonds (We are sparkles), Confederation of ATM Industry (ATMaraksha, the CATMi way) and Indian Medical Association (United to end TB).
 
Perfect Relations was also among the Gold winners. The agency’s Gold wins were for Jawa Motocycles’ ‘The forever bike: re-introduction of Jawa Motorcyles’ and Society of Manufacturers of Electric Vehicles’ ‘Influencing the influencer – putting discussion of e-mobility at the forefront’.
 
Other Gold winners on the night included Current Global (Castrol CRB Turbomax),  Six Degrees BCW (Ikea), Edelman (Gap), Tata Power, Kaizzen (Adidas) and PR Pundit (Adidas).
 
In the people category, Prema Sagar of Genesis BCW won the PR Agency Head of the Year. 
 
Deepshikha Dharmaraj won the 'PR Professional of the Year (Agency)' while Kapil Sharma won the title for 'PR Profession of the Year (Corporate Communications)'. 
 
On Purpose won the PR Team of the Year (Agency).
 
The PR Team of the Year (Corp Comm) winners were Godrej Group while the runner-up went to Policybazaar.com.
 
Value 360 Communications' Eshant Arora won the Young PR Professional of the Year (Agency).
 
MetalCategoryEntrantEntryBrand
BronzeArts, Entertainment & MediaConsult RGBApharan - Sabka KategaALTBalaji
SilverArts, Entertainment & MediaViacom18 Media Andhadhun - The Success StoryViacom18 Studios
SilverArts, Entertainment & MediaMSL GroupMega IconsNational Geograohic 
BronzeB2BArchetype Agency RISC-V  Against the arms raceSi-Five
SilverBest Use of AnalyticsFord IndiaFord Cartesy - An Effort to Make Indian Roads Safer & SanerFord Cartesy
BronzeBest Use of Broadcast/Video2020 MSL#RootedMyWayMArico- Parachute Advansed Coconut Creme Oil
BronzeBest Use of Broadcast/VideoAdfactors PRWings for our girlsMahindra Group
GoldBest Use of Broadcast/Video20:20 MSL (MSL)Vicks 'One in a Million' #TouchOfCareVicks
SilverBest use of ContentValue360 CommunicationsMAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTERComic Con India
SilverBest use of ContentEdelman India Listening is SeeingAudible 
GoldBest Use of Content20:20 MSL (MSL)Vicks 'One in a Million' #TouchOfCareVicks
SilverBest Use of DigitalGodrej Group India's First Platelet Donor Community by Godrej HITGodrej HIT 
SilverBest Use of DigitalTurner IndiaWho's got the power? We got the power!Cartoon Network 
BronzeBest Use of Social MediaGodrej Group India's First Platelet Donor Community by Godrej HITGodrej HIT 
BronzeBest Use of Social MediaAvian WEAyushman Bharat – Pradhan Mantri Jan Arogya Yojana (PM-JAY)Ayushman Bharat
SilverBest Use of Social MediaViacom18 Media Sounds of comfort for our paw-some friends MTV
BronzeBrand Development (Product)Godrej GroupLaunch of Protekt Mr.Magic, India's first powder to liquid handwash Godrej Protekt 
SilverBrand Development (Product)Value 360 CommunicationsMG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown! MG Motor India
SilverBrand Development (Product)20:20 MSL (MSL)Vicks 'One in a Million' #TouchOfCareVicks
GoldBrand Development (Product)Edelman IndiaRE-KINDLE GAP MEMORIESGap
BronzeBrand Development (Service)Avian WEDriving acceptance of digital payments in BHARATMastercard
GoldBrand Development (Service)Value 360 CommunicationsMG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown! MG Motor India
GoldBrand Development (Service)Perfect Relations The Forever Bike: Re-Introduction of Jawa Motorcycles in IndiaJawa Motors
BronzeCause-Related - Public AwarenessValue 360 CommunicationsEmpowering India’s MSMEs Growth StoryAye Finance
GoldCause-Related - Public AwarenessCurrent GlobalDo you think YOGA can sell more truck lubricants? Castrol CRB Turbomax
BronzeCause-Related - Diversity & InclusionChase India - part of Avian WEGenerating healthy tourism based livelihood opportunities in Northeast IndiaAirbnb
BronzeCause-Related - Diversity & Inclusion20:20 MSL (MSL)Vicks 'One in a Million' #TouchOfCareVicks
SilverCause-Related - Public AwarenessValue 360 Communications#Uniting India for Indians; Kerala FloodsPaytm
SilverCause-Related - Public AwarenessMSL #BEHTARKALSaifee Burhani Upliftment Trust 
SilverConsumer Launch20:20 MSL (MSL)Go Run with Skechers Skechers GoRun 7
GoldConsumer LaunchValue 360 CommunicationsMG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown! MG Motor India
GoldConsumer LaunchAdfactors PRWe are SparklesSenco Gold and Diamonds 
SilverCorporate BrandingValue 360 CommunicationsMG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown! MG Motor India
BronzeCorporate PublicationsEdelman India & Pfizer IndiaLive Well, Age WellPfizer India
SilverCorporate Social ResponsibilityMSL India#CelebrateDifferentlyMahindra Hariyali
SilverCorporate Social ResponsibilityAdfactors PROf Pillions and votesHonda Motorcycle and Scooter India
BronzeEnvironmentalEdelman IndiaIndia Clean- up week - Moving towards a regenerative economyCerebra Green
SilverEnvironmentalAvian WEMaking e-waste recycling a way of lifeKaro Sambhav + IFC
BronzeExperiential PREdelman IndiaListening is Seeing Audible
SilverExperiential PRPR Pundit LAUNCH OF ADIDAS ORIGINALS NITE JOGGER Adidas Originals
BronzeFinancial CommunicationsValue 360 CommunicationsEmpowering India's MSMEs Growth StoryAye Finance
SilverFinancial CommunicationsMSLDelisting Mauritius from SEBI’s high-risk jurisdiction listEconomic Development Board Mauritius 
BronzeHealthcare: EthicalAdfactors PRUnited to end TBIndian Medical Association 
BronzeInfluencer MarketingAdfactors PRGoa: Of the tourists, for the tourists, by the touristsGoa Tourism Development Corporation (GTDC)
SilverInfluencer MarketingViacom18 MediaSounds of comfort for our paw-some friends MTV 
SilverInfluencer MarketingAdfactors PRATMaraksha, the CATMi wayConfederation of ATM Industry
SilverIntegrated MarketingPR Pundit #UnitedByVoteBenetton India
SilverIntegrated Marketing20:20 MSL (MSL)Vicks 'One in a Million' #TouchOfCareVicks
GoldIntegrated MarketingMSL#BehtarKalSaifee Burhani Upliftment Trust 
GoldIntegrated MarketingMSL India#CelebrateDifferentlyMahindra Hariyali
SilverInternal CommunicationsViacom18 Media Viacommunity - Be Selfish!Viacom18
GoldInternal CommunicationsThe Tata Power Company Game Changer Tata Power
BronzeMedia RelationsEdelman IndiaUnder Armour India: Earning fans, followers, fortune and fame in 48 hoursUnder Armour
BronzeMedia RelationsSix Degrees BCWLaunch of India's first connected EV 2wheeler - Ather 450ATher 450
SilverMedia RelationsGenesis BCWWhole new world of entertainment to IndiaBookMyShow
GoldMedia RelationsSix Degrees BCWLaunching the iconic IKEA in India IKEA India 
BronzeNon-ProfitAdfactors PRCelebrating the Yellow FellowChild Rights and You 
BronzePR EventValue 360 IndiaLaunching the first Internet Car of India without a car! MG Motor India: When Auto Meets Tech!MG Motor India
SilverPR Event20:20 MSL (MSL)Vicks 'One in a Million' #TouchOfCareVicks
GoldPR EventPR Pundit ADIDAS ORIGINALS NITE JOGGER - LAUNCH EVENT Adidas Originals
GoldPR EventValue360 CommunicationsMAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTERComic Con India
GoldPromotional ActivityValue360 CommunicationsMAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTERComic Con India
GoldPublic AffairsPerfect Relations Influencing the Influencer: - Putting discussion on E-mobility at forefrontSociety of Manufacturers of Electric Vehicles
GoldPublic AffairsAdfactors PRATMaraksha, the CATMi wayConfederation of ATM Industry 
SilverPublic EducationAvian WEDettol Banega Swachh IndiaDettol
GoldPublic EducationAdfactors PRUnited to end TBIndian Medical Association
BronzePublic SectorAvian WEAyushman Bharat – Pradhan Mantri Jan Arogya Yojana (PM-JAY)Ayushman Bharat
BronzeReputational and Issues ManagementGenesis BCWPNB On Track Punjab National Bank
GoldReputational and Issues ManagementMSLDelisting Mauritius from SEBI’s high-risk jurisdiction listEconomic Development Board Mauritius
GoldSportsKaizzenChanging the perception of Kashmir, through the lens of footballAdidas
SilverTechnologyValue 360 Communications A start-up's pivot from Aladdin's Genie to J.A.R.V.I.S for Indian BusinessesHaptik 
SilverTechnologyValue 360 Communications Busting Crime with AI: An Awakening, from Alwar to Dubai with StaquStaqu

 

MetalCategoryNameCompany
GoldYoung PR Professional of the Year (Agency)Eshant AroraValue 360 Communications 
GoldPR Team of the Year (Corp Comm)Corporate  Communications Godrej Group 
Runner UpPR Team of the Year (Corp Comm)Policybazaar.com Policy Bazaar
GoldPR Team of the Year (Agency)ON PURPOSEON PURPOSE
GoldPR Professional of the Year (Corp Comm)Kapil SharmaFord India
GoldPR Professional of the Year (Agency)Deepshikha DharmarajGenesis BCW
GoldPR Agency Head of the YearPrema SagarGenesis BCW