PR Awards India 2019: MSL, Vicks bag top honours

Value360 Communications (four), Adfactors PR (three), Perfect Relations (two), Edelman, Current Global, Six Degrees BCW, Tata Power, Kaizzen and PR Pundit also win Gold

Oct 17, 2019 04:29:00 PM | Article | Campaign India Team

MSL Group bagged the ‘agency of the year’ accolade at the inaugural India edition of the PR Awards.

The agency bagged five Gold, eight Silver and two Bronze metals on the night.

Two of the Gold wins came for Vicks’ ‘One in a million #TouchofCare’ campaign.

The agency also won Gold for Economic Development Board Mauritius (Delisting Mauritius from SEBI’s high-risk jurisdiction list), Saifee Burhani Upliftment Trust (#BehtarKal) and Mahindra Hariyali (#CelebrateDifferently).

Vicks won the ‘brand of the year’ as it won two Gold, three Silver and a Bronze.

Value360 Communications was the second most awarded agency on the night. It won four Gold, six Silver and three Bronze.

The agency bagged two Gold metals each for MG Motor’s ‘No calm before the storm’ and Comic Con’s ‘Making of the Indian Pop Culture’.

Adfactors PR won three Gold, two Silver and four Bronze metals. The Gold wins were for Senco Gold and Diamonds (We are sparkles), Confederation of ATM Industry (ATMaraksha, the CATMi way) and Indian Medical Association (United to end TB).

Perfect Relations was also among the Gold winners. The agency’s Gold wins were for Jawa Motocycles’ ‘The forever bike: re-introduction of Jawa Motorcyles’ and Society of Manufacturers of Electric Vehicles’ ‘Influencing the influencer – putting discussion of e-mobility at the forefront’.

Other Gold winners on the night included Current Global (Castrol CRB Turbomax), Six Degrees BCW (Ikea), Edelman (Gap), Tata Power, Kaizzen (Adidas) and PR Pundit (Adidas).

In the people category, Prema Sagar of Genesis BCW won the PR Agency Head of the Year.

Deepshikha Dharmaraj won the 'PR Professional of the Year (Agency)' while Kapil Sharma won the title for 'PR Profession of the Year (Corporate Communications)'.

On Purpose won the PR Team of the Year (Agency).

The PR Team of the Year (Corp Comm) winners were Godrej Group while the runner-up went to Policybazaar.com.

Value 360 Communications' Eshant Arora won the Young PR Professional of the Year (Agency).

Metal	Category	Entrant	Entry	Brand
Bronze	Arts, Entertainment & Media	Consult RGB	Apharan - Sabka Katega	ALTBalaji
Silver	Arts, Entertainment & Media	Viacom18 Media	Andhadhun - The Success Story	Viacom18 Studios
Silver	Arts, Entertainment & Media	MSL Group	Mega Icons	National Geograohic
Bronze	B2B	Archetype Agency	RISC-V Against the arms race	Si-Five
Silver	Best Use of Analytics	Ford India	Ford Cartesy - An Effort to Make Indian Roads Safer & Saner	Ford Cartesy
Bronze	Best Use of Broadcast/Video	2020 MSL	#RootedMyWay	MArico- Parachute Advansed Coconut Creme Oil
Bronze	Best Use of Broadcast/Video	Adfactors PR	Wings for our girls	Mahindra Group
Gold	Best Use of Broadcast/Video	20:20 MSL (MSL)	Vicks 'One in a Million' #TouchOfCare	Vicks
Silver	Best use of Content	Value360 Communications	MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER	Comic Con India
Silver	Best use of Content	Edelman India	Listening is Seeing	Audible
Gold	Best Use of Content	20:20 MSL (MSL)	Vicks 'One in a Million' #TouchOfCare	Vicks
Silver	Best Use of Digital	Godrej Group	India's First Platelet Donor Community by Godrej HIT	Godrej HIT
Silver	Best Use of Digital	Turner India	Who's got the power? We got the power!	Cartoon Network
Bronze	Best Use of Social Media	Godrej Group	India's First Platelet Donor Community by Godrej HIT	Godrej HIT
Bronze	Best Use of Social Media	Avian WE	Ayushman Bharat – Pradhan Mantri Jan Arogya Yojana (PM-JAY)	Ayushman Bharat
Silver	Best Use of Social Media	Viacom18 Media	Sounds of comfort for our paw-some friends	MTV
Bronze	Brand Development (Product)	Godrej Group	Launch of Protekt Mr.Magic, India's first powder to liquid handwash	Godrej Protekt
Silver	Brand Development (Product)	Value 360 Communications	MG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown!	MG Motor India
Silver	Brand Development (Product)	20:20 MSL (MSL)	Vicks 'One in a Million' #TouchOfCare	Vicks
Gold	Brand Development (Product)	Edelman India	RE-KINDLE GAP MEMORIES	Gap
Bronze	Brand Development (Service)	Avian WE	Driving acceptance of digital payments in BHARAT	Mastercard
Gold	Brand Development (Service)	Value 360 Communications	MG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown!	MG Motor India
Gold	Brand Development (Service)	Perfect Relations	The Forever Bike: Re-Introduction of Jawa Motorcycles in India	Jawa Motors
Bronze	Cause-Related - Public Awareness	Value 360 Communications	Empowering India’s MSMEs Growth Story	Aye Finance
Gold	Cause-Related - Public Awareness	Current Global	Do you think YOGA can sell more truck lubricants?	Castrol CRB Turbomax
Bronze	Cause-Related - Diversity & Inclusion	Chase India - part of Avian WE	Generating healthy tourism based livelihood opportunities in Northeast India	Airbnb
Bronze	Cause-Related - Diversity & Inclusion	20:20 MSL (MSL)	Vicks 'One in a Million' #TouchOfCare	Vicks
Silver	Cause-Related - Public Awareness	Value 360 Communications	#Uniting India for Indians; Kerala Floods	Paytm
Silver	Cause-Related - Public Awareness	MSL	#BEHTARKAL	Saifee Burhani Upliftment Trust
Silver	Consumer Launch	20:20 MSL (MSL)	Go Run with Skechers	Skechers GoRun 7
Gold	Consumer Launch	Value 360 Communications	MG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown!	MG Motor India
Gold	Consumer Launch	Adfactors PR	We are Sparkles	Senco Gold and Diamonds
Silver	Corporate Branding	Value 360 Communications	MG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown!	MG Motor India
Bronze	Corporate Publications	Edelman India & Pfizer India	Live Well, Age Well	Pfizer India
Silver	Corporate Social Responsibility	MSL India	#CelebrateDifferently	Mahindra Hariyali
Silver	Corporate Social Responsibility	Adfactors PR	Of Pillions and votes	Honda Motorcycle and Scooter India
Bronze	Environmental	Edelman India	India Clean- up week - Moving towards a regenerative economy	Cerebra Green
Silver	Environmental	Avian WE	Making e-waste recycling a way of life	Karo Sambhav + IFC
Bronze	Experiential PR	Edelman India	Listening is Seeing	Audible
Silver	Experiential PR	PR Pundit	LAUNCH OF ADIDAS ORIGINALS NITE JOGGER	Adidas Originals
Bronze	Financial Communications	Value 360 Communications	Empowering India's MSMEs Growth Story	Aye Finance
Silver	Financial Communications	MSL	Delisting Mauritius from SEBI’s high-risk jurisdiction list	Economic Development Board Mauritius
Bronze	Healthcare: Ethical	Adfactors PR	United to end TB	Indian Medical Association
Bronze	Influencer Marketing	Adfactors PR	Goa: Of the tourists, for the tourists, by the tourists	Goa Tourism Development Corporation (GTDC)
Silver	Influencer Marketing	Viacom18 Media	Sounds of comfort for our paw-some friends	MTV
Silver	Influencer Marketing	Adfactors PR	ATMaraksha, the CATMi way	Confederation of ATM Industry
Silver	Integrated Marketing	PR Pundit	#UnitedByVote	Benetton India
Silver	Integrated Marketing	20:20 MSL (MSL)	Vicks 'One in a Million' #TouchOfCare	Vicks
Gold	Integrated Marketing	MSL	#BehtarKal	Saifee Burhani Upliftment Trust
Gold	Integrated Marketing	MSL India	#CelebrateDifferently	Mahindra Hariyali
Silver	Internal Communications	Viacom18 Media	Viacommunity - Be Selfish!	Viacom18
Gold	Internal Communications	The Tata Power Company	Game Changer	Tata Power
Bronze	Media Relations	Edelman India	Under Armour India: Earning fans, followers, fortune and fame in 48 hours	Under Armour
Bronze	Media Relations	Six Degrees BCW	Launch of India's first connected EV 2wheeler - Ather 450	ATher 450
Silver	Media Relations	Genesis BCW	Whole new world of entertainment to India	BookMyShow
Gold	Media Relations	Six Degrees BCW	Launching the iconic IKEA in India	IKEA India
Bronze	Non-Profit	Adfactors PR	Celebrating the Yellow Fellow	Child Rights and You
Bronze	PR Event	Value 360 India	Launching the first Internet Car of India without a car! MG Motor India: When Auto Meets Tech!	MG Motor India
Silver	PR Event	20:20 MSL (MSL)	Vicks 'One in a Million' #TouchOfCare	Vicks
Gold	PR Event	PR Pundit	ADIDAS ORIGINALS NITE JOGGER - LAUNCH EVENT	Adidas Originals
Gold	PR Event	Value360 Communications	MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER	Comic Con India
Gold	Promotional Activity	Value360 Communications	MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER	Comic Con India
Gold	Public Affairs	Perfect Relations	Influencing the Influencer: - Putting discussion on E-mobility at forefront	Society of Manufacturers of Electric Vehicles
Gold	Public Affairs	Adfactors PR	ATMaraksha, the CATMi way	Confederation of ATM Industry
Silver	Public Education	Avian WE	Dettol Banega Swachh India	Dettol
Gold	Public Education	Adfactors PR	United to end TB	Indian Medical Association
Bronze	Public Sector	Avian WE	Ayushman Bharat – Pradhan Mantri Jan Arogya Yojana (PM-JAY)	Ayushman Bharat
Bronze	Reputational and Issues Management	Genesis BCW	PNB On Track	Punjab National Bank
Gold	Reputational and Issues Management	MSL	Delisting Mauritius from SEBI’s high-risk jurisdiction list	Economic Development Board Mauritius
Gold	Sports	Kaizzen	Changing the perception of Kashmir, through the lens of football	Adidas
Silver	Technology	Value 360 Communications	A start-up's pivot from Aladdin's Genie to J.A.R.V.I.S for Indian Businesses	Haptik
Silver	Technology	Value 360 Communications	Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu	Staqu

Metal	Category	Name	Company
Gold	Young PR Professional of the Year (Agency)	Eshant Arora	Value 360 Communications
Gold	PR Team of the Year (Corp Comm)	Corporate Communications	Godrej Group
Runner Up	PR Team of the Year (Corp Comm)	Policybazaar.com	Policy Bazaar
Gold	PR Team of the Year (Agency)	ON PURPOSE	ON PURPOSE
Gold	PR Professional of the Year (Corp Comm)	Kapil Sharma	Ford India
Gold	PR Professional of the Year (Agency)	Deepshikha Dharmaraj	Genesis BCW
Gold	PR Agency Head of the Year	Prema Sagar	Genesis BCW