
MSL Group bagged the ‘agency of the year’ accolade at the inaugural India edition of the PR Awards.
The agency bagged five Gold, eight Silver and two Bronze metals on the night.
Two of the Gold wins came for Vicks’ ‘One in a million #TouchofCare’ campaign.
The agency also won Gold for Economic Development Board Mauritius (Delisting Mauritius from SEBI’s high-risk jurisdiction list), Saifee Burhani Upliftment Trust (#BehtarKal) and Mahindra Hariyali (#CelebrateDifferently).
Vicks won the ‘brand of the year’ as it won two Gold, three Silver and a Bronze.
Value360 Communications was the second most awarded agency on the night. It won four Gold, six Silver and three Bronze.
The agency bagged two Gold metals each for MG Motor’s ‘No calm before the storm’ and Comic Con’s ‘Making of the Indian Pop Culture’.
Adfactors PR won three Gold, two Silver and four Bronze metals. The Gold wins were for Senco Gold and Diamonds (We are sparkles), Confederation of ATM Industry (ATMaraksha, the CATMi way) and Indian Medical Association (United to end TB).
Perfect Relations was also among the Gold winners. The agency’s Gold wins were for Jawa Motocycles’ ‘The forever bike: re-introduction of Jawa Motorcyles’ and Society of Manufacturers of Electric Vehicles’ ‘Influencing the influencer – putting discussion of e-mobility at the forefront’.
Other Gold winners on the night included Current Global (Castrol CRB Turbomax), Six Degrees BCW (Ikea), Edelman (Gap), Tata Power, Kaizzen (Adidas) and PR Pundit (Adidas).
In the people category, Prema Sagar of Genesis BCW won the PR Agency Head of the Year.
Deepshikha Dharmaraj won the 'PR Professional of the Year (Agency)' while Kapil Sharma won the title for 'PR Profession of the Year (Corporate Communications)'.
On Purpose won the PR Team of the Year (Agency).
The PR Team of the Year (Corp Comm) winners were Godrej Group while the runner-up went to Policybazaar.com.
Value 360 Communications' Eshant Arora won the Young PR Professional of the Year (Agency).
Metal | Category | Entrant | Entry | Brand |
Bronze | Arts, Entertainment & Media | Consult RGB | Apharan - Sabka Katega | ALTBalaji |
Silver | Arts, Entertainment & Media | Viacom18 Media | Andhadhun - The Success Story | Viacom18 Studios |
Silver | Arts, Entertainment & Media | MSL Group | Mega Icons | National Geograohic |
Bronze | B2B | Archetype Agency | RISC-V Against the arms race | Si-Five |
Silver | Best Use of Analytics | Ford India | Ford Cartesy - An Effort to Make Indian Roads Safer & Saner | Ford Cartesy |
Bronze | Best Use of Broadcast/Video | 2020 MSL | #RootedMyWay | MArico- Parachute Advansed Coconut Creme Oil |
Bronze | Best Use of Broadcast/Video | Adfactors PR | Wings for our girls | Mahindra Group |
Gold | Best Use of Broadcast/Video | 20:20 MSL (MSL) | Vicks 'One in a Million' #TouchOfCare | Vicks |
Silver | Best use of Content | Value360 Communications | MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER | Comic Con India |
Silver | Best use of Content | Edelman India | Listening is Seeing | Audible |
Gold | Best Use of Content | 20:20 MSL (MSL) | Vicks 'One in a Million' #TouchOfCare | Vicks |
Silver | Best Use of Digital | Godrej Group | India's First Platelet Donor Community by Godrej HIT | Godrej HIT |
Silver | Best Use of Digital | Turner India | Who's got the power? We got the power! | Cartoon Network |
Bronze | Best Use of Social Media | Godrej Group | India's First Platelet Donor Community by Godrej HIT | Godrej HIT |
Bronze | Best Use of Social Media | Avian WE | Ayushman Bharat – Pradhan Mantri Jan Arogya Yojana (PM-JAY) | Ayushman Bharat |
Silver | Best Use of Social Media | Viacom18 Media | Sounds of comfort for our paw-some friends | MTV |
Bronze | Brand Development (Product) | Godrej Group | Launch of Protekt Mr.Magic, India's first powder to liquid handwash | Godrej Protekt |
Silver | Brand Development (Product) | Value 360 Communications | MG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown! | MG Motor India |
Silver | Brand Development (Product) | 20:20 MSL (MSL) | Vicks 'One in a Million' #TouchOfCare | Vicks |
Gold | Brand Development (Product) | Edelman India | RE-KINDLE GAP MEMORIES | Gap |
Bronze | Brand Development (Service) | Avian WE | Driving acceptance of digital payments in BHARAT | Mastercard |
Gold | Brand Development (Service) | Value 360 Communications | MG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown! | MG Motor India |
Gold | Brand Development (Service) | Perfect Relations | The Forever Bike: Re-Introduction of Jawa Motorcycles in India | Jawa Motors |
Bronze | Cause-Related - Public Awareness | Value 360 Communications | Empowering India’s MSMEs Growth Story | Aye Finance |
Gold | Cause-Related - Public Awareness | Current Global | Do you think YOGA can sell more truck lubricants? | Castrol CRB Turbomax |
Bronze | Cause-Related - Diversity & Inclusion | Chase India - part of Avian WE | Generating healthy tourism based livelihood opportunities in Northeast India | Airbnb |
Bronze | Cause-Related - Diversity & Inclusion | 20:20 MSL (MSL) | Vicks 'One in a Million' #TouchOfCare | Vicks |
Silver | Cause-Related - Public Awareness | Value 360 Communications | #Uniting India for Indians; Kerala Floods | Paytm |
Silver | Cause-Related - Public Awareness | MSL | #BEHTARKAL | Saifee Burhani Upliftment Trust |
Silver | Consumer Launch | 20:20 MSL (MSL) | Go Run with Skechers | Skechers GoRun 7 |
Gold | Consumer Launch | Value 360 Communications | MG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown! | MG Motor India |
Gold | Consumer Launch | Adfactors PR | We are Sparkles | Senco Gold and Diamonds |
Silver | Corporate Branding | Value 360 Communications | MG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown! | MG Motor India |
Bronze | Corporate Publications | Edelman India & Pfizer India | Live Well, Age Well | Pfizer India |
Silver | Corporate Social Responsibility | MSL India | #CelebrateDifferently | Mahindra Hariyali |
Silver | Corporate Social Responsibility | Adfactors PR | Of Pillions and votes | Honda Motorcycle and Scooter India |
Bronze | Environmental | Edelman India | India Clean- up week - Moving towards a regenerative economy | Cerebra Green |
Silver | Environmental | Avian WE | Making e-waste recycling a way of life | Karo Sambhav + IFC |
Bronze | Experiential PR | Edelman India | Listening is Seeing | Audible |
Silver | Experiential PR | PR Pundit | LAUNCH OF ADIDAS ORIGINALS NITE JOGGER | Adidas Originals |
Bronze | Financial Communications | Value 360 Communications | Empowering India's MSMEs Growth Story | Aye Finance |
Silver | Financial Communications | MSL | Delisting Mauritius from SEBI’s high-risk jurisdiction list | Economic Development Board Mauritius |
Bronze | Healthcare: Ethical | Adfactors PR | United to end TB | Indian Medical Association |
Bronze | Influencer Marketing | Adfactors PR | Goa: Of the tourists, for the tourists, by the tourists | Goa Tourism Development Corporation (GTDC) |
Silver | Influencer Marketing | Viacom18 Media | Sounds of comfort for our paw-some friends | MTV |
Silver | Influencer Marketing | Adfactors PR | ATMaraksha, the CATMi way | Confederation of ATM Industry |
Silver | Integrated Marketing | PR Pundit | #UnitedByVote | Benetton India |
Silver | Integrated Marketing | 20:20 MSL (MSL) | Vicks 'One in a Million' #TouchOfCare | Vicks |
Gold | Integrated Marketing | MSL | #BehtarKal | Saifee Burhani Upliftment Trust |
Gold | Integrated Marketing | MSL India | #CelebrateDifferently | Mahindra Hariyali |
Silver | Internal Communications | Viacom18 Media | Viacommunity - Be Selfish! | Viacom18 |
Gold | Internal Communications | The Tata Power Company | Game Changer | Tata Power |
Bronze | Media Relations | Edelman India | Under Armour India: Earning fans, followers, fortune and fame in 48 hours | Under Armour |
Bronze | Media Relations | Six Degrees BCW | Launch of India's first connected EV 2wheeler - Ather 450 | ATher 450 |
Silver | Media Relations | Genesis BCW | Whole new world of entertainment to India | BookMyShow |
Gold | Media Relations | Six Degrees BCW | Launching the iconic IKEA in India | IKEA India |
Bronze | Non-Profit | Adfactors PR | Celebrating the Yellow Fellow | Child Rights and You |
Bronze | PR Event | Value 360 India | Launching the first Internet Car of India without a car! MG Motor India: When Auto Meets Tech! | MG Motor India |
Silver | PR Event | 20:20 MSL (MSL) | Vicks 'One in a Million' #TouchOfCare | Vicks |
Gold | PR Event | PR Pundit | ADIDAS ORIGINALS NITE JOGGER - LAUNCH EVENT | Adidas Originals |
Gold | PR Event | Value360 Communications | MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER | Comic Con India |
Gold | Promotional Activity | Value360 Communications | MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER | Comic Con India |
Gold | Public Affairs | Perfect Relations | Influencing the Influencer: - Putting discussion on E-mobility at forefront | Society of Manufacturers of Electric Vehicles |
Gold | Public Affairs | Adfactors PR | ATMaraksha, the CATMi way | Confederation of ATM Industry |
Silver | Public Education | Avian WE | Dettol Banega Swachh India | Dettol |
Gold | Public Education | Adfactors PR | United to end TB | Indian Medical Association |
Bronze | Public Sector | Avian WE | Ayushman Bharat – Pradhan Mantri Jan Arogya Yojana (PM-JAY) | Ayushman Bharat |
Bronze | Reputational and Issues Management | Genesis BCW | PNB On Track | Punjab National Bank |
Gold | Reputational and Issues Management | MSL | Delisting Mauritius from SEBI’s high-risk jurisdiction list | Economic Development Board Mauritius |
Gold | Sports | Kaizzen | Changing the perception of Kashmir, through the lens of football | Adidas |
Silver | Technology | Value 360 Communications | A start-up's pivot from Aladdin's Genie to J.A.R.V.I.S for Indian Businesses | Haptik |
Silver | Technology | Value 360 Communications | Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu | Staqu |
Metal | Category | Name | Company |
Gold | Young PR Professional of the Year (Agency) | Eshant Arora | Value 360 Communications |
Gold | PR Team of the Year (Corp Comm) | Corporate Communications | Godrej Group |
Runner Up | PR Team of the Year (Corp Comm) | Policybazaar.com | Policy Bazaar |
Gold | PR Team of the Year (Agency) | ON PURPOSE | ON PURPOSE |
Gold | PR Professional of the Year (Corp Comm) | Kapil Sharma | Ford India |
Gold | PR Professional of the Year (Agency) | Deepshikha Dharmaraj | Genesis BCW |
Gold | PR Agency Head of the Year | Prema Sagar | Genesis BCW |