Campaign India Team
Oct 17, 2019

PR Awards India 2019: MSL, Vicks bag top honours

Value360 Communications (four), Adfactors PR (three), Perfect Relations (two), Edelman, Current Global, Six Degrees BCW, Tata Power, Kaizzen and PR Pundit also win Gold

PR Awards India 2019: MSL, Vicks bag top honours
MSL Group bagged the ‘agency of the year’ accolade at the inaugural India edition of the PR Awards.
 
The agency bagged five Gold, eight Silver and two Bronze metals on the night.
 
Two of the Gold wins came for Vicks’ ‘One in a million #TouchofCare’ campaign. 
The agency also won Gold for Economic Development Board Mauritius (Delisting Mauritius from SEBI’s high-risk jurisdiction list), Saifee Burhani Upliftment Trust (#BehtarKal) and Mahindra Hariyali (#CelebrateDifferently).
 
Vicks won the ‘brand of the year’ as it won two Gold, three Silver and a Bronze.
 
Value360 Communications was the second most awarded agency on the night. It won four Gold, six Silver and three Bronze.
 
The agency bagged two Gold metals each for MG Motor’s ‘No calm before the storm’ and Comic Con’s ‘Making of the Indian Pop Culture’.
 
Adfactors PR won three Gold, two Silver and four Bronze metals. The Gold wins were for Senco Gold and Diamonds (We are sparkles), Confederation of ATM Industry (ATMaraksha, the CATMi way) and Indian Medical Association (United to end TB).
 
Perfect Relations was also among the Gold winners. The agency’s Gold wins were for Jawa Motocycles’ ‘The forever bike: re-introduction of Jawa Motorcyles’ and Society of Manufacturers of Electric Vehicles’ ‘Influencing the influencer – putting discussion of e-mobility at the forefront’.
 
Other Gold winners on the night included Current Global (Castrol CRB Turbomax),  Six Degrees BCW (Ikea), Edelman (Gap), Tata Power, Kaizzen (Adidas) and PR Pundit (Adidas).
 
In the people category, Prema Sagar of Genesis BCW won the PR Agency Head of the Year. 
 
Deepshikha Dharmaraj won the 'PR Professional of the Year (Agency)' while Kapil Sharma won the title for 'PR Profession of the Year (Corporate Communications)'. 
 
On Purpose won the PR Team of the Year (Agency).
 
The PR Team of the Year (Corp Comm) winners were Godrej Group while the runner-up went to Policybazaar.com.
 
Value 360 Communications' Eshant Arora won the Young PR Professional of the Year (Agency).
 
Metal Category Entrant Entry Brand
Bronze Arts, Entertainment & Media Consult RGB Apharan - Sabka Katega ALTBalaji
Silver Arts, Entertainment & Media Viacom18 Media  Andhadhun - The Success Story Viacom18 Studios
Silver Arts, Entertainment & Media MSL Group Mega Icons National Geograohic 
Bronze B2B Archetype Agency  RISC-V  Against the arms race Si-Five
Silver Best Use of Analytics Ford India Ford Cartesy - An Effort to Make Indian Roads Safer & Saner Ford Cartesy
Bronze Best Use of Broadcast/Video 2020 MSL #RootedMyWay MArico- Parachute Advansed Coconut Creme Oil
Bronze Best Use of Broadcast/Video Adfactors PR Wings for our girls Mahindra Group
Gold Best Use of Broadcast/Video 20:20 MSL (MSL) Vicks 'One in a Million' #TouchOfCare Vicks
Silver Best use of Content Value360 Communications MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER Comic Con India
Silver Best use of Content Edelman India  Listening is Seeing Audible 
Gold Best Use of Content 20:20 MSL (MSL) Vicks 'One in a Million' #TouchOfCare Vicks
Silver Best Use of Digital Godrej Group  India's First Platelet Donor Community by Godrej HIT Godrej HIT 
Silver Best Use of Digital Turner India Who's got the power? We got the power! Cartoon Network 
Bronze Best Use of Social Media Godrej Group  India's First Platelet Donor Community by Godrej HIT Godrej HIT 
Bronze Best Use of Social Media Avian WE Ayushman Bharat – Pradhan Mantri Jan Arogya Yojana (PM-JAY) Ayushman Bharat
Silver Best Use of Social Media Viacom18 Media  Sounds of comfort for our paw-some friends  MTV
Bronze Brand Development (Product) Godrej Group Launch of Protekt Mr.Magic, India's first powder to liquid handwash  Godrej Protekt 
Silver Brand Development (Product) Value 360 Communications MG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown!  MG Motor India
Silver Brand Development (Product) 20:20 MSL (MSL) Vicks 'One in a Million' #TouchOfCare Vicks
Gold Brand Development (Product) Edelman India RE-KINDLE GAP MEMORIES Gap
Bronze Brand Development (Service) Avian WE Driving acceptance of digital payments in BHARAT Mastercard
Gold Brand Development (Service) Value 360 Communications MG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown!  MG Motor India
Gold Brand Development (Service) Perfect Relations  The Forever Bike: Re-Introduction of Jawa Motorcycles in India Jawa Motors
Bronze Cause-Related - Public Awareness Value 360 Communications Empowering India’s MSMEs Growth Story Aye Finance
Gold Cause-Related - Public Awareness Current Global Do you think YOGA can sell more truck lubricants?  Castrol CRB Turbomax
Bronze Cause-Related - Diversity & Inclusion Chase India - part of Avian WE Generating healthy tourism based livelihood opportunities in Northeast India Airbnb
Bronze Cause-Related - Diversity & Inclusion 20:20 MSL (MSL) Vicks 'One in a Million' #TouchOfCare Vicks
Silver Cause-Related - Public Awareness Value 360 Communications #Uniting India for Indians; Kerala Floods Paytm
Silver Cause-Related - Public Awareness MSL  #BEHTARKAL Saifee Burhani Upliftment Trust 
Silver Consumer Launch 20:20 MSL (MSL) Go Run with Skechers  Skechers GoRun 7
Gold Consumer Launch Value 360 Communications MG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown!  MG Motor India
Gold Consumer Launch Adfactors PR We are Sparkles Senco Gold and Diamonds 
Silver Corporate Branding Value 360 Communications MG Motor India: No Calm before the Storm! Almost a century old brand, lost in time; brought back in industry slowdown!  MG Motor India
Bronze Corporate Publications Edelman India & Pfizer India Live Well, Age Well Pfizer India
Silver Corporate Social Responsibility MSL India #CelebrateDifferently Mahindra Hariyali
Silver Corporate Social Responsibility Adfactors PR Of Pillions and votes Honda Motorcycle and Scooter India
Bronze Environmental Edelman India India Clean- up week - Moving towards a regenerative economy Cerebra Green
Silver Environmental Avian WE Making e-waste recycling a way of life Karo Sambhav + IFC
Bronze Experiential PR Edelman India Listening is Seeing  Audible
Silver Experiential PR PR Pundit  LAUNCH OF ADIDAS ORIGINALS NITE JOGGER  Adidas Originals
Bronze Financial Communications Value 360 Communications Empowering India's MSMEs Growth Story Aye Finance
Silver Financial Communications MSL Delisting Mauritius from SEBI’s high-risk jurisdiction list Economic Development Board Mauritius 
Bronze Healthcare: Ethical Adfactors PR United to end TB Indian Medical Association 
Bronze Influencer Marketing Adfactors PR Goa: Of the tourists, for the tourists, by the tourists Goa Tourism Development Corporation (GTDC)
Silver Influencer Marketing Viacom18 Media Sounds of comfort for our paw-some friends  MTV 
Silver Influencer Marketing Adfactors PR ATMaraksha, the CATMi way Confederation of ATM Industry
Silver Integrated Marketing PR Pundit  #UnitedByVote Benetton India
Silver Integrated Marketing 20:20 MSL (MSL) Vicks 'One in a Million' #TouchOfCare Vicks
Gold Integrated Marketing MSL #BehtarKal Saifee Burhani Upliftment Trust 
Gold Integrated Marketing MSL India #CelebrateDifferently Mahindra Hariyali
Silver Internal Communications Viacom18 Media  Viacommunity - Be Selfish! Viacom18
Gold Internal Communications The Tata Power Company  Game Changer  Tata Power
Bronze Media Relations Edelman India Under Armour India: Earning fans, followers, fortune and fame in 48 hours Under Armour
Bronze Media Relations Six Degrees BCW Launch of India's first connected EV 2wheeler - Ather 450 ATher 450
Silver Media Relations Genesis BCW Whole new world of entertainment to India BookMyShow
Gold Media Relations Six Degrees BCW Launching the iconic IKEA in India  IKEA India 
Bronze Non-Profit Adfactors PR Celebrating the Yellow Fellow Child Rights and You 
Bronze PR Event Value 360 India Launching the first Internet Car of India without a car! MG Motor India: When Auto Meets Tech! MG Motor India
Silver PR Event 20:20 MSL (MSL) Vicks 'One in a Million' #TouchOfCare Vicks
Gold PR Event PR Pundit  ADIDAS ORIGINALS NITE JOGGER - LAUNCH EVENT  Adidas Originals
Gold PR Event Value360 Communications MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER Comic Con India
Gold Promotional Activity Value360 Communications MAKING OF THE INDIAN ‘POP CULTURE’ TRENDSETTER Comic Con India
Gold Public Affairs Perfect Relations  Influencing the Influencer: - Putting discussion on E-mobility at forefront Society of Manufacturers of Electric Vehicles
Gold Public Affairs Adfactors PR ATMaraksha, the CATMi way Confederation of ATM Industry 
Silver Public Education Avian WE Dettol Banega Swachh India Dettol
Gold Public Education Adfactors PR United to end TB Indian Medical Association
Bronze Public Sector Avian WE Ayushman Bharat – Pradhan Mantri Jan Arogya Yojana (PM-JAY) Ayushman Bharat
Bronze Reputational and Issues Management Genesis BCW PNB On Track  Punjab National Bank
Gold Reputational and Issues Management MSL Delisting Mauritius from SEBI’s high-risk jurisdiction list Economic Development Board Mauritius
Gold Sports Kaizzen Changing the perception of Kashmir, through the lens of football Adidas
Silver Technology Value 360 Communications  A start-up's pivot from Aladdin's Genie to J.A.R.V.I.S for Indian Businesses Haptik 
Silver Technology Value 360 Communications  Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu Staqu

 

Metal Category Name Company
Gold Young PR Professional of the Year (Agency) Eshant Arora Value 360 Communications 
Gold PR Team of the Year (Corp Comm) Corporate  Communications  Godrej Group 
Runner Up PR Team of the Year (Corp Comm) Policybazaar.com  Policy Bazaar
Gold PR Team of the Year (Agency) ON PURPOSE ON PURPOSE
Gold PR Professional of the Year (Corp Comm) Kapil Sharma Ford India
Gold PR Professional of the Year (Agency) Deepshikha Dharmaraj Genesis BCW
Gold PR Agency Head of the Year Prema Sagar Genesis BCW

 

Source:
Campaign India

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