Campaign India Team
Oct 19, 2022

PR Awards 2022: MSL India and Godrej Industries take the top honours

Godrej & Boyce wins the only Grand Prix; other Gold winners include On Purpose (five), Adfactors PR (two), Media Mantra (two), Weber Shandwick (two), Genesis BCW, Kaizzen and Ketchum Sampark

PR Awards 2022: MSL India and Godrej Industries take the top honours
Winners of the 2022 edition of the PR Awards were announced through an event in Mumbai on 18 October. 
 
Godrej Industries won the client of the year, with a total of 13 wins. The metal tally included three Gold, nine Silver and a Bronze. 
 
In the ‘Campaign’ category, Godrej Industries won Gold for its entry titled ‘Taking on the Menace of Illegal Mosquito Repellent Incense Sticks’ for Goodknight Jumbo Fast Card.
 
The other Gold wins were in the ‘People’ category. Sujit Patil won the ‘PR Professional of the Year (Corp Comm)’ and Godrej Industries won the ‘Team of the Year (Corp Comm)’.
 
MSL India was the ‘agency of the year’ with a total of 13 wins. The Gold wins were for Whisper’s ‘The Missing Chapter | #KeepGirlsInSchool’ and Amazon India’s ‘#DeliverThanks’. The agency also won seven Silver and four Bronze awards. 
 
Godrej & Boyce bagged the only Grand Prix on the night. This was for the entry titled ‘Making Space for Wellness’ for Godrej Interio.
 
On Purpose won a total of five Gold awards. All of them were in the ‘People’ category.
Dhun Chhokar won the ‘PR Professional of the Year (Agency)’. Apurva Desai won ‘Young PR Professional of the Year (Agency)’. The agency also bagged the ‘Best Culture of the Year’, ‘Diversity & Inclusion Company of the Year’ and ‘Team of the Year (Agency)’. 
 
Weber Shandwick won two Gold. The wins were for ‘Son Rise: Rallying men & boys to create a unified and bold force against gender-based violence’ for Vibha Bakshi, Vedanta Aluminium’s ‘Hard Hat Challenge’.
 
Media Mantra won two Gold. One was for Pure EV's (Crisis Management Pure EV) and the other was for Agency Head of The Year, which went to Udit Pathak. The agency also bagged a Silver and two Bronze.  
 
Adfactors won a total of 10 awards. The tally consisted of two Gold and Silver, and six Bronze awards. The Gold wins were for Tata Power’s ‘Act For Mahseer - A 5-decade-old biodiversity initiative’ and ABP Network’s ‘#ABPIdeasofIndia’.
 
Other Gold winners on the night included:
  • Dell Technologies (Corp Comm Head of the Year)
  • Genesis BCW (IndiGo: Making a 6E Recovery)
  • Kaizzen (Purusharth Gautam - Young PR Professional of the Year – Agency)
  • Ketchum Sampark (Ariel share the load 5)
  • Discovery India’s ‘Legends of the Ramayana'
The jury for this year's awards consisted of:
  • Charu Raizada, vice president - corporate communications, MarketsandMarkets
  • Humsa Dhir, SVP and head, PR and corporate communications, Sony Pictures Networks
  • Janet Arole, AVP and head - corporate communications, Aditya Birla Fashion and Retail
  • Meghna Ramchandani, director - marketing communications, Grant Thornton
  • Neha Singhvi, director - reputation management and brand communication, Games24x7
  • Ophira Bhatia, senior director, India and lead, Asia Pacific, Middle East and Africa (AMEA), corporate and government affairs, Mondelez International
  • Pooja Sabharwal, VP - communications, Dream Sports
  • Pooja Trehan, AVP - communications and public policy, Sugarbox Networks
  • Pushpendra Dhansoia, head - corporate communications, Somaiya Group
  • Shetanshu Dikshit, lead - digital communications, Pernod Ricard India
  • Sujit Patil, VP and head - corporate brand and communications, Godrej Industries and Associate Companies
  • Sukanya Chakraborty, chief communications officer, VFS Global
Full winners here:
 
Entry Category Entrant Company Title Brand Metal
         
Arts, Entertainment & Media Prime Video Modern Love Mumbai Prime Video India Bronze
Automotive and Transportation Six Degrees BCW AtherFire Ather Energy Bronze
Automotive and Transportation Media Mantra Easing logistic with Nimbus Post NimbusPost Silver
B2B Value 360 Communications Digitizing the blue food value-chain from ‘POND to PLATE’ Aquaconnect Bronze
Best Use of Analytics Adfactors PR LEADing towards School EdTech LEAD Bronze
Best Use of Broadcast/Video Godrej Industries Bharat Hoga  Kamyaab Godrej Masterbrand Silver
Best Use of Broadcast/Video 20:20 MSL (MSL India) The Missing Chapter | #KeepGirlsInSchool Whisper Silver
Best use of Content 20:20 MSL (MSL India) #TouchOfCare 3.0 - Care Lives On Vicks Bronze
Best use of Content 20:20 MSL (MSL India) The Missing Chapter | #KeepGirlsInSchool Whisper Gold
Best use of Content Godrej Industries Godrej Food Trends Report Godrej Industries Silver
Best Use of Digital Genesis BCW ENO: Plateful of Laughs ENO Bronze
Best Use of Digital Godrej Industries Vada Pav Cha Raja (The King of Vada Pav) Godrej Veg Oils Silver
Best Use of Social Media Organic by MSL (MSL India) Global AYUSH Investment & Innovation Summit 2022 Ministry of Ayush Bronze
Best Use of Social Media Sanofi India #100InsulinStories campaign Sanofi India Bronze
Best Use of Social Media MSL India Dove #HarBodyKoPyarKaHaq Dove Silver
Best Use of Virtual Platforms B2C Godrej Industries Enriching lives with #TheGoodnessOfLifestyle Godrej L'Affaire Silver
Best Use of Virtual Platforms B2B Adfactors PR LEADing towards School EdTech LEAD Bronze
Best Use of Virtual Platforms B2B Godrej & Boyce Mfg Making Space for Wellness Godrej Interio Silver
Best Use of VR/AR Godrej Industries The Freshness Wave – Stay Alive & Awesome Cinthol Silver
Best Video Story-Telling Organic by MSL (MSL India) #DeliverThanks Amazon India Gold
Best Video Story-Telling 20:20 MSL (MSL India) #DekhteRehJaoge ACUVUE® Contact Lenses Silver
Best Video Story-Telling Adfactors PR Uncle-Nephew Banter Powers EC200D Volvo CE 200 D Silver
Brand Development (Product) Media Mantra Senior World - Care of Touch Senior World Bronze
Brand Development (Product) MSL India THE CAR IS BACK - ŠKODA SLAVIA SKODA AUTO INDIA Silver
Brand Development (Service) Adfactors PR LEADing towards School EdTech LEAD Bronze
Brand Development (Service) BASIC Home Loan Changing the Way India (Bharat) Finances its Affordable Homes BASIC Home Loan Silver
Cause-Related - Diversity & Inclusion Edelman India Marking Sign Language Day with KFC Kshamata KFC India Bronze
Cause-Related - Diversity & Inclusion ActiMedia KASHISH LGBTQ FILM FESTIVAL KASHISH Silver
Cause-Related - Diversity & Inclusion Godrej Industries W-inclusive: Because inclusivity always wins Godrej Properties Silver
Cause-Related - Public Awareness Weber Shandwick Son Rise: Rallying men & boys to create a unified and bold force against gender-based violence Vibha Bakshi + Weber Shandwick Gold
Cause-Related - Public Awareness AdfactorsPR Act For Mahseer - A 5-decade-old biodiversity initiative Tata Power Gold
Cause-Related - Public Awareness Godrej & Boyce Making Space for Wellness Godrej Interio Grand Prix
Cause-Related - Public Awareness 20:20 MSL (MSL India) The Missing Chapter | #KeepGirlsInSchool Whisper Silver
Consumer Launch Godrej Industries Jumbo Fast Card – Taking on the Menace of Illegal Mosquito Repellent Incense Sticks Goodknight Gold
Consumer Launch Value 360 Communications The Inception of Future: Launching India’s 1st SUV with AI inside by MG Motor India MG Motors Silver
Corporate Branding Adfactors PR LEADing towards School EdTech LEAD Bronze
Corporate Publications Godrej Industries Godrej Food Trends Report Godrej Industries Silver
Environmental Weber Shandwick 100 Pipers ‘Play for a cause’ PERNOD RICARD Bronze
Environmental Avian WE COMMUNICATING A VISION FOR A THRIVING PLANET AND CLIMATE RESILIENT COMMUNITIES Godrej & Boyce Manufacturing Bronze
Environmental Adfactors PR Green Yodha Schneider Electric Silver
Financial Communications Genesis BCW #GiottusSeedsTrust Giottus Bronze
Health & Wellness Media Mantra Mom's Belief- It takes one belief to change the world Mom's Belief Bronze
Healthcare: Ethical Genesis BCW Berok Zindagi Cipla Bronze
Influencer Marketing Adfactors PR Nokia 2.0 Redialing Nokia Nokia Bronze
Influencer Marketing Godrej Industries Vada Pav Cha Raja (The King of Vada Pav) Godrej Veg Oils Silver
Integrated Marketing 20:20 MSL (MSL India) The Missing Chapter | #KeepGirlsInSchool Whisper Bronze
Integrated Marketing Ketchum Sampark Ariel share the load 5 ARIEL Gold
Integrated Marketing PR Pundit It's Kind of Delicious and Wonderful Glenmorangie India Silver
Internal Communications Godrej Industries Post Generation Rent Godrej Housing Finance Bronze
Internal Communications Weber Shandwick Hard Hat Challenge Vedanta Aluminum Gold
Media Relations Adfactors PR Empowering Investors / Start Karke Dekho and Own Your Future Upstox Bronze
Media Relations Weber shandwick Legends of the Ramayana Discovery India Gold
Media Relations MSL India THE CAR IS BACK - ŠKODA SLAVIA SKODA AUTO INDIA Silver
Non-Profit Avian WE and Chase India UdyamStree EdelGive Foundation Silver
Post-Pandemic Recovery (Covid-19) Genesis BCW IndiGo: Making a 6E Recovery IndiGo Gold
Post-Pandemic Recovery (Covid-19) Vistara Road to becoming India’s second largest airline through Agility, a Focussed Strategy and Performance Vistara Silver
PR Event Godrej & Boyce Mfg Godrej & Boyce: Empowering the future of automobile engineering Godrej & Boyce Corporate Bronze
PR Event Adfactors PR #ABPIdeasofIndia ABP Network Gold
PR Event Prime Video Prime Video Presents India Prime Video India Silver
Public Affairs Kaizzen Spearheading a Progressive Dialogue for Online Skill Gaming In India All India Gaming Federation Silver
Public Education MSL India SBI General Insurance - Insurance awareness campaign SBI General Insurance Bronze
Public Education ICICI Prudential Life Insurance Protect & Save ICICI Prudential Life Insurance Silver
Public Education Godrej Industries The Fight against Toxic & Illegal Mosquito Repellent Incense Sticks Goodknight Silver
Public Health (Covid-19) Value 360 Communications Connecting the Unconnected : XraySetu ARTPARK Bronze
Public Sector Ruder Finn India Unlock the Potential for the New You Education New Zealand Bronze
Reputational and Issues Management Vistara Delivering on its promise to come back stronger Vistara Bronze
Reputational and Issues Management Pure Ev Crisis Management Pure EV Pure EV Gold
Reputational and Issues Management Ford India Committed To Serve Ford India Silver
Sports MSL India Thums Up #TaanePalatDe Thums Up - Coca-Cola India Silver
Technology Edelman India Windows 11: Breaking Boundaries Microsoft India Bronze
Technology Kaizzen FreshToHome: Delighting India with the freshest meat online FreshToHome Bronze
        Gold
Best Culture of the Year ON PURPOSE The Change Must Begin Within - ON PURPOSE ON PURPOSE Gold
Diversity & Inclusion Company of the Year ON PURPOSE Building a new age workplace through a GEDI lens (Gender, Equity, Diversity & Inclusion) ON PURPOSE Gold
PR Agency Head of the Year Media Mantra Media Mantra Media Mantra Gold
Corp Comm Head of the Year Dell Technologies PR Corp Comm Head of the year Dell Technologies Gold
Professional of the Year (Agency) ON PURPOSE Dhun - Purpose & Performance for Social Change ON PURPOSE Gold
PR Professional of the Year (Corp Comm) Godrej Industries Sujit Patil   Gold
PR Team of the Year (Agency) ON PURPOSE Scaling Social Impact at ON PURPOSE ON PURPOSE Gold
Team of the Year (Corp Comm) Godrej Industries Godrej Industries Limited - Reimaging PR Godrej Industries Gold
Young PR Professional of the Year (Agency) ON PURPOSE Apurva Desai   Gold
PR Professional of the Year (Agency) Kaizzen Purusharth Gautam   Gold
         
AGENCY OF THE YEAR MSL INDIA      
CLIENT OF THE YEAR GODREJ INDUSTRIES      
 
Source:
Campaign India

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