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MSL India wins Grand Prix for Dove’s ‘Stop the Beauty Test’; Value360 Communications (three), Genesis BCW (two), Kaizzen (two), Mondelez (two), On Purpose (two), Adfactors PR, Avian WE, BMW Group, Chase India, Consocia Advisory, Edelman, L&T, and Madison PR also among Gold winners
Oct 29, 2021 09:24:00 AM | Article | Campaign India Team Share - 
MSL India bagged the coveted ‘Entrant of the Year’ at the 2021 edition of the PR Awards India. The agency bagged a Grand Prix for Dove’s ‘Stop the Beauty Test’ and also won two Gold, four Silver and six Bronze metals.
| Entry Category | Name | Entrant Company | Winner |
| PR Agency Head of the Year | Kunal Kishore Sinha | Value360 Communications | Winner |
| PR Agency Head of the Year | Upasna Dash | Jajabor Brand Consultancy | Runner Up |
| PR Corp Comm Head of the Year | Yuvraj Mehta | L&T | Winner |
| PR Corp Comm Head of the Year | Bhawna Sharma Ningthoujam | Western Digital | Runner Up |
| PR Professional of the Year (Agency) | Palin Ningthoujam | Avian WE | Winner |
| PR Professional of the Year (Agency) | Gaurav Patra | Value360 Communications | Runner Up |
| PR Team of the Year (Agency) | A Year of Purpose & Performance at ON PURPOSE | ON PURPOSE | Winner |
| PR Team of the Year (Agency) | Agility, Innovation, Growth and Expansion During Pandemic! | Value 360 Communications | Runner Up |
| PR Team of the Year (Corp Comm) | Press & Corporate Affairs | BMW Group India | Winner |
| PR Team of the Year (Corp Comm) | Corporate Brand & Communications | Godrej Group | Runner Up |
| Young PR Professional of the Year (Agency) | Dhun Chhokar - The Power of Visual Storytelling for Great PR | ON PURPOSE | Winner |
| Young PR Professional of the Year (Agency) | Srishti Sharma - Communications for Social Change | ON PURPOSE | Runner Up |
| Entry Category | Entrant Company | Title | Brand | Winner |
| Campaign Arts, Entertainment & Media | Avian Media | Young Genius | BYJU’S Young Genius: A News18 initiative | Bronze |
| Campaign Public Education | ON PURPOSE | Senior Care. Reaping India's other Demographic Dividend | Antara | Bronze |
| Campaign Arts, Entertainment & Media | PCA (MSL) | Coupledom | Audible | Silver |
| Campaign Technology | Media Mantra | 'Crypto' The digital gold | Unocoin | Silver |
| Campaign Environmental | Consocia Advisory | Enhance the awareness and collection & recycling ecosystem pertaining to used Beverage Cartons | Action Alliance for Recycling Beverage Cartons | Silver |
| Campaign Consumer Launch | Adfactors PR | The Rise of The Thar | Mahindra Thar | Bronze |
| Campaign Corporate Social Responsibility | Genesis BCW | Gillette Barber Suraksha (Safety) Programme | Gillette India | Bronze |
| Campaign Media Relations | Edelman India | PEPSI GENERATING SMILES FOR THE RESTAURANT COMMUNITY IN CRISIS | Pepsi | Bronze |
| Campaign Reputational and Issues Management | Consocia Advisory | Reinforcing Mindtree as a growth oriented organisation focused on building shareholder value | Mindtree | Gold |
| Campaign Environmental | Consocia Advisory | Movement towards Sustainable Plastic through launch of India's first CIPET approved bio-polymer | Dr. Bio | Bronze |
| Campaign Best Use of Digital | Godrej Group | #BoycottBoycut | BBLUNT | Bronze |
| Campaign Sports | MSL | Hum Hongey Kamyab | Sony Pictures Sports Network | Bronze |
| Campaign Integrated Marketing | 20:20 MSL | #KeepGirlsInSchool | Whisper | Bronze |
| Campaign Reputational and Issues Management | Value360 Communications | WazirX: Standing the Test of Times | WazirX | Bronze |
| Campaign Best Use of Digital | Mondelez India Foods | #NotJustACadburyAd | Mondelez India | Bronze |
| Campaign Cause-Related - Public Awareness | 2020 MSL | #KeepGirlsInSchool | Whisper | Gold |
| Campaign Best use of Content | Six Degrees BCW | Rebuilding Together | Booking.com | Bronze |
| Campaign Promotional Activity | Adfactors PR | Sprinting towards gender-equality | Senco Gold | Bronze |
| Campaign Consumer Launch | 20:20 MSL | Kia: Wild By Design | Launch of the Sonet | Bronze |
| Campaign Corporate Branding | Value360 Communications | Angel 2.0 – Evolution of a traditional stockbroker into a Fintech Platform | Angel One | Silver |
| Campaign Cause-Related - Diversity & Inclusion | Aditya Birla Fashion and Retail | Jaypore partners with Creative Dignity to help artisans sell online | JAYPORE | Silver |
| Campaign Brand Development (Product) | Value 360 Communications | ANCHORING in the storm of national unrest: MG Motor India | MG Motor India | Gold |
| Campaign Environmental | Mondelez India Foods | Announcing Mondelez India's Investment to Recycle Multi Layered Plastics in India | Mondelez India | Gold |
| Campaign Cause-Related - Diversity & Inclusion | MSL | Stop The Beauty Test | Dove | Grand Prix |
| Campaign Media Relations | Six Degrees BCW | Iconic IKEA launch in Navi Mumbai | IKEA India | Bronze |
| Campaign Best Use of Social Media | Madison PR | Parachute Advansed #ThankYouNurses campaign | Parachute Advansed Gold | Bronze |
| Campaign Technology | Genesis BCW | Tech Turnaround | Uber India | Gold |
| Campaign Media Relations | PCA (MSL) | Seller PR Outreach 2021 | Amazon Seller Services | Silver |
| Campaign Public Affairs | Chase India | Building a robust blood transfusion ecosystem through public private partnership | Terumo BCT Europe N.V | Bronze |
| Campaign Public Affairs | Chase India | Strengthening Survivor Voice in Anti-Human Trafficking Space | Indian Leadership Forum Against Trafficking (ILFAT) | Gold |
| Campaign Cause-Related - Public Awareness | Godrej Group | Protekt India Movement with Indian Railways | Godrej Protekt | Silver |
| Campaign Public Affairs | Kaizzen | The Advocacy Games – Bringing change in the Online Gaming Industry | All India Gaming Federation | Silver |
| Campaign Influencer Marketing | Genesis BCW | Gillette Barber Suraksha (Safety) Programme | Gillette India | Bronze |
| Campaign Public Education | Weber Shandwick | Stay Home Stay Safe | Bill and Melinda Gates Foundation | Bronze |
| Campaign PR Event | AvianWE | Blenders Pride Fashion Tour | Blenders Pride | Bronze |
| Campaign Brand Development (Product) | 6 degrees bcw | Ather 450X | #AtherEnergy | Bronze |
| Campaign Technology | Kaizzen | Position FarEye as one of the top global SaaS based startup platforms | FarEye | Gold |
| Campaign Corporate Branding | PCA (MSL) | Seller PR Outreach 2021 | Amazon Seller Services | Bronze |
| Campaign Corporate Branding | Genesis BCW | Max the Vax | Uber India | Gold |
| Campaign Reputational and Issues Management | Candour Communications | Zoom - Connecting Lives | Zoom Video Communications | Silver |
| Campaign Reputational and Issues Management | Genesis BCW | IndiGo Lean Clean Flying Machine | IndiGo | Bronze |
| Campaign Cause-Related - Diversity & Inclusion | Adfactors PR | Sprinting towards gender-equality | Senco Gold | Gold |
| Campaign Brand Development (Product) | Ruder Finn India | MI FOR INDIA | XIAOMI | Silver |
| Campaign Influencer Marketing | Madison PR | Parachute Advansed #ThankYouNurses campaign | Parachute Advansed Gold | Gold |
| Campaign Best Use of Digital | 2020 MSL | #KeepGirlsInSchool | Whisper | Silver |
| Campaign Arts, Entertainment & Media | Value360 Communications | Creating India’s Largest & Fastest Growing Vernacular Audio Influencer Community with KHABRI | Khabri | Gold |
| Campaign Cause-Related - Public Awareness | Weber Shandwick | Stay Home Stay Safe | Bill and Melinda Gates Foundation | Bronze |
| Campaign Influencer Marketing | ITC Foods | #ChillWithBingo | Bingo! | Silver |
| Campaign Internal Communications | TCS | TCS Vaccination League | TCS | Silver |
| Campaign Non-Profit | Chase India | Strengthening Survivor Voice in Anti-Human Trafficking Space | Indian Leadership Forum Against Trafficking (ILFAT) | Bronze |
| Campaign Best Use of Social Media | MSL | #KeepItReal | Pfizer India | Bronze |
| Campaign PR Event | Kaizzen | The Advocacy Games – Bringing change in the Online Gaming Industry | All India Gaming Federation | Silver |
| Campaign Reputational and Issues Management | MSL | Travel Again | VFS Global | Gold |
| Campaign Cause-Related - Public Awareness | Edelman India | PEPSI GENERATING SMILES FOR THE RESTAURANT COMMUNITY IN CRISIS | Pepsi | Bronze |
| Campaign Best Use of Digital | Edelman India | PEPSI GENERATING SMILES FOR THE RESTAURANT COMMUNITY IN CRISIS | Pepsi | Gold |
| Campaign Best Use of Social Media | MSL | Rule the New | Budweiser | Bronze |
| Campaign PR Event | Kaizzen | Building Ireland as a preferred destination for Indian Students | Education in Ireland | Gold |
| Campaign Best use of Content | Value360 Communications | Angel 2.0 – Evolution of a traditional stockbroker into a Fintech Platform | Angel One | Bronze |
| Campaign Media Relations | 6 Degrees BCW | Leading the EV bandwagon | #AtherEnergy | Bronze |
| Campaign Cause-Related - Diversity & Inclusion | Concept Public Relations | Doses of Pride | Manipal Hospitals | Silver |
| Campaign Best Use of Social Media | MSL | Googly Woogly Wooksh | Pond's Cold Cream | Silver |
| Campaign Internal Communications | Mondelez India Foods | IC Through Your Lens | Mondelez India Foods | Gold |
Entrant of the Year
| Entrant | Grand Prix (30 points) | Gold (20 points) | Silver (10 points) | Bronze (5 points) | Total |
| 6 degrees bcw | 0 | 2 | 10 | ||
| Adfactors PR | 0 | 2 | 2 | 50 | |
| Aditya Birla Fashion and Retail Limited | 0 | 1 | 10 | ||
| Avian Media Private Limited | 0 | 1 | 5 | ||
| Avian WE | 0 | 1 | 2 | 30 | |
| BMW Group India | 0 | 1 | 20 | ||
| Candour Communications | 0 | 1 | 10 | ||
| Chase India | 1 | 2 | 30 | ||
| Concept Public Relations | 0 | 1 | 10 | ||
| Consocia Advisory | 0 | 1 | 1 | 1 | 35 |
| Edelman India | 0 | 1 | 2 | 30 | |
| Genesis BCW | 0 | 2 | 3 | 55 | |
| Godrej Group | 0 | 1 | 1 | 15 | |
| ITC Foods | 0 | 1 | 10 | ||
| Kaizzen | 0 | 2 | 2 | 60 | |
| Madison PR | 0 | 1 | 1 | 25 | |
| Media Mantra | 0 | 1 | 10 | ||
| Mondelez India Foods | 0 | 2 | 1 | 45 | |
| MSL India | 1 | 2 | 4 | 6 | 140 |
| ON PURPOSE | 0 | 2 | 1 | 45 | |
| Ruder Finn India | 0 | 1 | 10 | ||
| Six Degrees BCW | 0 | 2 | 10 | ||
| SoCheers | 0 | 1 | 10 | ||
| Value 360 Communications | 0 | 3 | 1 | 2 | 80 |
| Weber Shandwick | 0 | 2 | 10 |
Brand of the Year
| Brand | Grand Prix | Gold | Silver | Bronze | FInal |
| #AtherEnergy | 0 | 2 | 10 | ||
| Action Alliance for Recycling Beverage Cartons | 0 | 1 | 10 | ||
| All India Gaming Federation | 0 | 2 | 20 | ||
| Amazon Seller Services | 0 | 1 | 1 | 15 | |
| Angel One | 0 | 1 | 1 | 15 | |
| Antara | 0 | 1 | 5 | ||
| Audible | 0 | 1 | 10 | ||
| BBLUNT | 0 | 1 | 5 | ||
| Bill and Melinda Gates Foundation | 0 | 2 | 10 | ||
| Bingo! | 0 | 1 | 10 | ||
| Blenders Pride | 0 | 1 | 5 | ||
| BMW Group India | 0 | 1 | 20 | ||
| Booking.com | 0 | 1 | 5 | ||
| Budweiser | 0 | 1 | 5 | ||
| BYJU’S Young Genius: A News18 initiative | 0 | 1 | 5 | ||
| Dove | 1 | 30 | |||
| Dr. Bio - First CIPET approved bio-polymer manufactured in india | 0 | 1 | 5 | ||
| Education in Ireland | 0 | 1 | 20 | ||
| EXPD - Digital and Content for Avian WE | 0 | 1 | 20 | ||
| FarEye | 0 | 1 | 20 | ||
| Gillette India | 0 | 2 | 10 | ||
| Godrej Protekt | 0 | 1 | 10 | ||
| IKEA India | 0 | 1 | 5 | ||
| Indian Leadership Forum Against Trafficking (ILFAT) | 0 | 1 | 1 | 25 | |
| IndiGo | 0 | 1 | 5 | ||
| JAYPORE | 0 | 1 | 10 | ||
| Khabri | 0 | 1 | 20 | ||
| L&T | 0 | 1 | 20 | ||
| Launch of the Sonet | 0 | 1 | 5 | ||
| Mahindra Thar | 0 | 1 | 5 | ||
| Manipal Hospitals | 0 | 1 | 10 | ||
| MG Motor India | 0 | 1 | 20 | ||
| Mindtree | 0 | 1 | 20 | ||
| Mondelez India | 0 | 2 | 1 | 45 | |
| ON PURPOSE | 0 | 2 | 40 | ||
| Parachute Advansed Gold | 0 | 1 | 1 | 25 | |
| Pepsi | 0 | 1 | 2 | 30 | |
| Pfizer India | 0 | 1 | 5 | ||
| Pond's Cold Cream | 0 | 1 | 10 | ||
| Senco Gold | 0 | 1 | 1 | 25 | |
| Sony Pictures Sports Network | 0 | 1 | 5 | ||
| Tata Consultancy Services Limited | 0 | 1 | 10 | ||
| Terumo BCT Europe N.V | 0 | 1 | 5 | ||
| Uber India | 0 | 2 | 40 | ||
| Unocoin | 0 | 1 | 10 | ||
| Value360 Communications | 0 | 1 | 20 | ||
| VFS Global | 0 | 1 | 20 | ||
| WazirX | 0 | 1 | 5 | ||
| Whisper | 0 | 1 | 1 | 1 | 35 |
| XIAOMI | 0 | 1 | 10 | ||
| Zoom Video Communications | 0 | 1 | 10 |
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