Campaign India Team
Oct 29, 2021

PR Awards 2021: MSL India bags Entrant of the Year; Mondelez is Brand of the Year

MSL India wins Grand Prix for Dove’s ‘Stop the Beauty Test’; Value360 Communications (three), Genesis BCW (two), Kaizzen (two), Mondelez (two), On Purpose (two), Adfactors PR, Avian WE, BMW Group, Chase India, Consocia Advisory, Edelman, L&T, and Madison PR also among Gold winners

PR Awards 2021: MSL India bags Entrant of the Year; Mondelez is Brand of the Year

MSL India bagged the coveted ‘Entrant of the Year’ at the 2021 edition of the PR Awards India. The agency bagged a Grand Prix for Dove’s ‘Stop the Beauty Test’ and also won two Gold, four Silver and six Bronze metals. 

The Gold wins came for Whisper’s ‘#KeepGirlsinSchool’, and VFS Global’s ‘Travel Again’. 
 
Mondelez India won the ‘Brand of the Year’ accolade. Its awards tally consisted of two Gold and Bronze.
 
Value360 won the most Gold metals on the night, as it bagged a total of three. 
 
It won Gold for Khabri’s ‘Creating India’s Largest and Fastest Growing Vernacular Audio Influencer Community’, MG Motor’s ‘Anchoring in the storm of national unrest’, and Kunal Kishore Sinha won the ‘PR Agency Head of the Year’. 
 
Among entrants with two Gold wins were Genesis BCW, Mondelez India and On Purpose.
 
Genesis BCW won a Gold each for Uber’s ‘Tech Turnaround’ and ‘Max the Vax’. 
 
Mondelez India’s Gold wins came for ‘Announcing Mondelez India's Investment to Recycle Multi Layered Plastics in India’ and ‘IC through Your Lens’.
 
On Purpose’s Gold wins came in the people category. It won ‘PR Team of the Year’ and Dhun Chhokar from the agency won ‘Young PR Professional of the Year’.
 
Adfactors’ Gold came for Senco Gold’s ‘Sprinting towards gender-equality’. 
 
Avian WE's Palin Ningthoujam won the ‘PR Professional of the Year’.  
 
Chase India's win was for Indian Leadership Forum against Trafficking’s ‘Strengthening Survivor Voice in Anti-Human Trafficking Space’.
 
BMW Group’s ‘Press and Corporate Affairs Team’ won the PR Team of the Year (Corp Comm).
 
Consocia Advisory won Gold for Mindtree’s ‘Reinforcing Mindtree as a growth oriented organisation focused on building shareholder value’.
 
Edelman’s Gold was for Pepsi’s ‘Generating Smiles for the Restaurant Community in Crisis’. 
 
L&T’s Gold win was for 'Corp Comm Head of the Year'.
 
Madison PR won Gold for Parachute Advansed’s #ThankYouNurses campaign.
 
Here's the jury for this year's event (followed by the full list of winners)
 
 
Winners list:
 
Entry Category Name Entrant Company Winner
PR Agency Head of the Year Kunal Kishore Sinha Value360 Communications Winner
PR Agency Head of the Year Upasna Dash Jajabor Brand Consultancy Runner Up
PR Corp Comm Head of the Year Yuvraj Mehta L&T Winner
PR Corp Comm Head of the Year Bhawna Sharma Ningthoujam Western Digital Runner Up
PR Professional of the Year (Agency) Palin Ningthoujam Avian WE Winner
PR Professional of the Year (Agency) Gaurav Patra Value360 Communications Runner Up
PR Team of the Year (Agency) A Year of Purpose & Performance at ON PURPOSE ON PURPOSE Winner
PR Team of the Year (Agency) Agility, Innovation, Growth and Expansion During Pandemic! Value 360 Communications Runner Up
PR Team of the Year (Corp Comm) Press & Corporate Affairs BMW Group India Winner
PR Team of the Year (Corp Comm) Corporate Brand & Communications Godrej Group Runner Up
Young PR Professional of the Year (Agency) Dhun Chhokar - The Power of Visual Storytelling for Great PR ON PURPOSE Winner
Young PR Professional of the Year (Agency) Srishti Sharma - Communications for Social Change ON PURPOSE Runner Up
 
Entry Category Entrant Company Title Brand Winner
Campaign Arts, Entertainment & Media Avian Media Young Genius BYJU’S Young Genius: A News18 initiative Bronze
Campaign Public Education ON PURPOSE Senior Care. Reaping India's other Demographic Dividend Antara Bronze
Campaign Arts, Entertainment & Media PCA (MSL) Coupledom Audible Silver
Campaign Technology Media Mantra 'Crypto' The digital gold Unocoin Silver
Campaign Environmental Consocia Advisory Enhance the awareness and collection & recycling ecosystem pertaining to used Beverage Cartons Action Alliance for Recycling Beverage Cartons Silver
Campaign Consumer Launch Adfactors PR The Rise of The Thar Mahindra Thar Bronze
Campaign Corporate Social Responsibility Genesis BCW Gillette Barber Suraksha (Safety) Programme Gillette India Bronze
Campaign Media Relations Edelman India PEPSI GENERATING SMILES FOR THE RESTAURANT COMMUNITY IN CRISIS Pepsi Bronze
Campaign Reputational and Issues Management Consocia Advisory Reinforcing Mindtree as a growth oriented organisation focused on building shareholder value Mindtree Gold
Campaign Environmental Consocia Advisory Movement towards Sustainable Plastic through launch of India's first CIPET approved bio-polymer Dr. Bio  Bronze
Campaign Best Use of Digital Godrej Group #BoycottBoycut BBLUNT Bronze
Campaign Sports MSL Hum Hongey Kamyab Sony Pictures Sports Network Bronze
Campaign Integrated Marketing 20:20 MSL #KeepGirlsInSchool Whisper Bronze
Campaign Reputational and Issues Management Value360 Communications WazirX: Standing the Test of Times WazirX Bronze
Campaign Best Use of Digital Mondelez India Foods #NotJustACadburyAd Mondelez India Bronze
Campaign Cause-Related - Public Awareness 2020 MSL #KeepGirlsInSchool Whisper Gold
Campaign Best use of Content Six Degrees BCW Rebuilding Together Booking.com Bronze
Campaign Promotional Activity Adfactors PR Sprinting towards gender-equality Senco Gold Bronze
Campaign Consumer Launch 20:20 MSL Kia: Wild By Design Launch of the Sonet Bronze
Campaign Corporate Branding Value360 Communications Angel 2.0 – Evolution of a traditional stockbroker into a Fintech Platform Angel One Silver
Campaign Cause-Related - Diversity & Inclusion Aditya Birla Fashion and Retail Jaypore partners with Creative Dignity to help artisans sell online JAYPORE Silver
Campaign Brand Development (Product) Value 360 Communications ANCHORING in the storm of national unrest: MG Motor India MG Motor India Gold
Campaign Environmental Mondelez India Foods Announcing Mondelez India's Investment to Recycle Multi Layered Plastics in India Mondelez India Gold
Campaign Cause-Related - Diversity & Inclusion MSL Stop The Beauty Test Dove Grand Prix
Campaign Media Relations Six Degrees BCW Iconic IKEA launch in Navi Mumbai IKEA India Bronze
Campaign Best Use of Social Media Madison PR Parachute Advansed #ThankYouNurses campaign Parachute Advansed Gold Bronze
Campaign Technology Genesis BCW Tech Turnaround Uber India Gold
Campaign Media Relations PCA (MSL) Seller PR Outreach 2021 Amazon Seller Services Silver
Campaign Public Affairs Chase India Building a robust blood transfusion ecosystem through public private partnership Terumo BCT Europe N.V Bronze
Campaign Public Affairs Chase India Strengthening Survivor Voice in Anti-Human Trafficking Space Indian Leadership Forum Against Trafficking (ILFAT) Gold
Campaign Cause-Related - Public Awareness Godrej Group Protekt India Movement with Indian Railways Godrej Protekt Silver
Campaign Public Affairs Kaizzen The Advocacy Games – Bringing change in the Online Gaming Industry All India Gaming Federation Silver
Campaign Influencer Marketing Genesis BCW Gillette Barber Suraksha (Safety) Programme Gillette India Bronze
Campaign Public Education Weber Shandwick Stay Home Stay Safe Bill and Melinda Gates Foundation Bronze
Campaign PR Event AvianWE Blenders Pride Fashion Tour Blenders Pride Bronze
Campaign Brand Development (Product) 6 degrees bcw Ather 450X #AtherEnergy Bronze
Campaign Technology Kaizzen Position FarEye as one of the top global SaaS based startup platforms FarEye Gold
Campaign Corporate Branding PCA (MSL) Seller PR Outreach 2021 Amazon Seller Services Bronze
Campaign Corporate Branding Genesis BCW Max the Vax Uber India Gold
Campaign Reputational and Issues Management Candour Communications Zoom - Connecting Lives Zoom Video Communications Silver
Campaign Reputational and Issues Management Genesis BCW IndiGo Lean Clean Flying Machine IndiGo Bronze
Campaign Cause-Related - Diversity & Inclusion Adfactors PR Sprinting towards gender-equality Senco Gold Gold
Campaign Brand Development (Product) Ruder Finn India MI FOR INDIA XIAOMI Silver
Campaign Influencer Marketing Madison PR Parachute Advansed #ThankYouNurses campaign Parachute Advansed Gold Gold
Campaign Best Use of Digital 2020 MSL #KeepGirlsInSchool Whisper Silver
Campaign Arts, Entertainment & Media Value360 Communications Creating India’s Largest & Fastest Growing Vernacular Audio Influencer Community with KHABRI Khabri Gold
Campaign Cause-Related - Public Awareness Weber Shandwick Stay Home Stay Safe Bill and Melinda Gates Foundation Bronze
Campaign Influencer Marketing ITC Foods #ChillWithBingo Bingo! Silver
Campaign Internal Communications TCS TCS Vaccination League TCS Silver
Campaign Non-Profit

Chase India

Strengthening Survivor Voice in Anti-Human Trafficking Space Indian Leadership Forum Against Trafficking (ILFAT) Bronze
Campaign Best Use of Social Media MSL #KeepItReal Pfizer India Bronze
Campaign PR Event Kaizzen The Advocacy Games – Bringing change in the Online Gaming Industry All India Gaming Federation Silver
Campaign Reputational and Issues Management MSL Travel Again VFS Global Gold
Campaign Cause-Related - Public Awareness Edelman India PEPSI GENERATING SMILES FOR THE RESTAURANT COMMUNITY IN CRISIS Pepsi Bronze
Campaign Best Use of Digital Edelman India PEPSI GENERATING SMILES FOR THE RESTAURANT COMMUNITY IN CRISIS Pepsi Gold
Campaign Best Use of Social Media MSL Rule the New Budweiser Bronze
Campaign PR Event Kaizzen Building Ireland as a preferred destination for Indian Students Education in Ireland Gold
Campaign Best use of Content Value360 Communications Angel 2.0 – Evolution of a traditional stockbroker into a Fintech Platform Angel One Bronze
Campaign Media Relations 6 Degrees BCW Leading the EV bandwagon #AtherEnergy Bronze
Campaign Cause-Related - Diversity & Inclusion Concept Public Relations Doses of Pride Manipal Hospitals Silver
Campaign Best Use of Social Media MSL Googly Woogly Wooksh Pond's Cold Cream Silver
Campaign Internal Communications Mondelez India Foods IC Through Your Lens Mondelez India Foods Gold

Entrant of the Year

Entrant Grand Prix (30 points)  Gold (20 points) Silver (10 points) Bronze (5 points) Total
6 degrees bcw 0     2 10
Adfactors PR 0 2   2 50
Aditya Birla Fashion and Retail Limited 0   1   10
Avian Media Private Limited 0     1 5
Avian WE 0 1   2 30
BMW Group India 0 1     20
Candour Communications 0   1   10
Chase India   1   2 30
Concept Public Relations 0   1   10
Consocia Advisory 0 1 1 1 35
Edelman India 0 1   2 30
Genesis BCW 0 2   3 55
Godrej Group 0   1 1 15
ITC Foods 0   1   10
Kaizzen 0 2 2   60
Madison PR 0 1   1 25
Media Mantra 0   1   10
Mondelez India Foods 0 2   1 45
MSL India 1 2 4 6 140
ON PURPOSE 0 2   1 45
Ruder Finn India 0   1   10
Six Degrees BCW 0     2 10
SoCheers 0   1   10
Value 360 Communications 0 3 1 2 80
Weber Shandwick 0     2 10

Brand of the Year

Brand Grand Prix Gold Silver Bronze FInal
#AtherEnergy 0     2 10
Action Alliance for Recycling Beverage Cartons 0   1   10
All India Gaming Federation 0   2   20
Amazon Seller Services 0   1 1 15
Angel One 0   1 1 15
Antara 0     1 5
Audible 0   1   10
BBLUNT 0     1 5
Bill and Melinda Gates Foundation 0     2 10
Bingo! 0   1   10
Blenders Pride 0     1 5
BMW Group India 0 1     20
Booking.com 0     1 5
Budweiser 0     1 5
BYJU’S Young Genius: A News18 initiative 0     1 5
Dove 1       30
Dr. Bio - First CIPET approved bio-polymer manufactured in india 0     1 5
Education in Ireland 0 1     20
EXPD - Digital and Content for Avian WE 0 1     20
FarEye 0 1     20
Gillette India 0     2 10
Godrej Protekt 0   1   10
IKEA India 0     1 5
Indian Leadership Forum Against Trafficking (ILFAT) 0 1   1 25
IndiGo 0     1 5
JAYPORE 0   1   10
Khabri 0 1     20
L&T 0 1     20
Launch of the Sonet 0     1 5
Mahindra Thar 0     1 5
Manipal Hospitals 0   1   10
MG Motor India 0 1     20
Mindtree 0 1     20
Mondelez India 0 2   1 45
ON PURPOSE 0 2     40
Parachute Advansed Gold 0 1   1 25
Pepsi 0 1   2 30
Pfizer India 0     1 5
Pond's Cold Cream 0   1   10
Senco Gold 0 1   1 25
Sony Pictures Sports Network 0     1 5
Tata Consultancy Services Limited 0   1   10
Terumo BCT Europe N.V 0     1 5
Uber India 0 2     40
Unocoin 0   1   10
Value360 Communications 0 1     20
VFS Global 0 1     20
WazirX 0     1 5
Whisper 0 1 1 1 35
XIAOMI 0   1   10
Zoom Video Communications 0   1   10

 

Source:
Campaign India

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