PR Awards 2021: MSL India bags Entrant of the Year; Mondelez is Brand of the Year

MSL India wins Grand Prix for Dove’s ‘Stop the Beauty Test’; Value360 Communications (three), Genesis BCW (two), Kaizzen (two), Mondelez (two), On Purpose (two), Adfactors PR, Avian WE, BMW Group, Chase India, Consocia Advisory, Edelman, L&T, and Madison PR also among Gold winners

Oct 29, 2021 09:24:00 AM | Article | Campaign India Team

MSL India bagged the coveted ‘Entrant of the Year’ at the 2021 edition of the PR Awards India. The agency bagged a Grand Prix for Dove’s ‘Stop the Beauty Test’ and also won two Gold, four Silver and six Bronze metals. 

The Gold wins came for Whisper’s ‘#KeepGirlsinSchool’, and VFS Global’s ‘Travel Again’. 
 
Mondelez India won the ‘Brand of the Year’ accolade. Its awards tally consisted of two Gold and Bronze.
 
Value360 won the most Gold metals on the night, as it bagged a total of three. 
 
It won Gold for Khabri’s ‘Creating India’s Largest and Fastest Growing Vernacular Audio Influencer Community’, MG Motor’s ‘Anchoring in the storm of national unrest’, and Kunal Kishore Sinha won the ‘PR Agency Head of the Year’. 
 
Among entrants with two Gold wins were Genesis BCW, Mondelez India and On Purpose.
 
Genesis BCW won a Gold each for Uber’s ‘Tech Turnaround’ and ‘Max the Vax’. 
 
Mondelez India’s Gold wins came for ‘Announcing Mondelez India's Investment to Recycle Multi Layered Plastics in India’ and ‘IC through Your Lens’.
 
On Purpose’s Gold wins came in the people category. It won ‘PR Team of the Year’ and Dhun Chhokar from the agency won ‘Young PR Professional of the Year’.
 
Adfactors’ Gold came for Senco Gold’s ‘Sprinting towards gender-equality’. 
 
Avian WE's Palin Ningthoujam won the ‘PR Professional of the Year’.  
 
Chase India's win was for Indian Leadership Forum against Trafficking’s ‘Strengthening Survivor Voice in Anti-Human Trafficking Space’.
 
BMW Group’s ‘Press and Corporate Affairs Team’ won the PR Team of the Year (Corp Comm).
 
Consocia Advisory won Gold for Mindtree’s ‘Reinforcing Mindtree as a growth oriented organisation focused on building shareholder value’.
 
Edelman’s Gold was for Pepsi’s ‘Generating Smiles for the Restaurant Community in Crisis’. 
 
L&T’s Gold win was for 'Corp Comm Head of the Year'.
 
Madison PR won Gold for Parachute Advansed’s #ThankYouNurses campaign.
 
Here's the jury for this year's event (followed by the full list of winners)
 
 
Winners list:
 
Entry CategoryNameEntrant CompanyWinner
PR Agency Head of the YearKunal Kishore SinhaValue360 CommunicationsWinner
PR Agency Head of the YearUpasna DashJajabor Brand ConsultancyRunner Up
PR Corp Comm Head of the YearYuvraj MehtaL&TWinner
PR Corp Comm Head of the YearBhawna Sharma NingthoujamWestern DigitalRunner Up
PR Professional of the Year (Agency)Palin NingthoujamAvian WEWinner
PR Professional of the Year (Agency)Gaurav PatraValue360 CommunicationsRunner Up
PR Team of the Year (Agency)A Year of Purpose & Performance at ON PURPOSEON PURPOSEWinner
PR Team of the Year (Agency)Agility, Innovation, Growth and Expansion During Pandemic!Value 360 CommunicationsRunner Up
PR Team of the Year (Corp Comm)Press & Corporate AffairsBMW Group IndiaWinner
PR Team of the Year (Corp Comm)Corporate Brand & CommunicationsGodrej GroupRunner Up
Young PR Professional of the Year (Agency)Dhun Chhokar - The Power of Visual Storytelling for Great PRON PURPOSEWinner
Young PR Professional of the Year (Agency)Srishti Sharma - Communications for Social ChangeON PURPOSERunner Up
 
Entry CategoryEntrant CompanyTitleBrandWinner
Campaign Arts, Entertainment & MediaAvian MediaYoung GeniusBYJU’S Young Genius: A News18 initiativeBronze
Campaign Public EducationON PURPOSESenior Care. Reaping India's other Demographic DividendAntaraBronze
Campaign Arts, Entertainment & MediaPCA (MSL)CoupledomAudibleSilver
Campaign TechnologyMedia Mantra'Crypto' The digital goldUnocoinSilver
Campaign EnvironmentalConsocia AdvisoryEnhance the awareness and collection & recycling ecosystem pertaining to used Beverage CartonsAction Alliance for Recycling Beverage CartonsSilver
Campaign Consumer LaunchAdfactors PRThe Rise of The TharMahindra TharBronze
Campaign Corporate Social ResponsibilityGenesis BCWGillette Barber Suraksha (Safety) ProgrammeGillette IndiaBronze
Campaign Media RelationsEdelman IndiaPEPSI GENERATING SMILES FOR THE RESTAURANT COMMUNITY IN CRISISPepsiBronze
Campaign Reputational and Issues ManagementConsocia AdvisoryReinforcing Mindtree as a growth oriented organisation focused on building shareholder valueMindtreeGold
Campaign EnvironmentalConsocia AdvisoryMovement towards Sustainable Plastic through launch of India's first CIPET approved bio-polymerDr. Bio Bronze
Campaign Best Use of DigitalGodrej Group#BoycottBoycutBBLUNTBronze
Campaign SportsMSLHum Hongey KamyabSony Pictures Sports NetworkBronze
Campaign Integrated Marketing20:20 MSL#KeepGirlsInSchoolWhisperBronze
Campaign Reputational and Issues ManagementValue360 CommunicationsWazirX: Standing the Test of TimesWazirXBronze
Campaign Best Use of DigitalMondelez India Foods#NotJustACadburyAdMondelez IndiaBronze
Campaign Cause-Related - Public Awareness2020 MSL#KeepGirlsInSchoolWhisperGold
Campaign Best use of ContentSix Degrees BCWRebuilding TogetherBooking.comBronze
Campaign Promotional ActivityAdfactors PRSprinting towards gender-equalitySenco GoldBronze
Campaign Consumer Launch20:20 MSLKia: Wild By DesignLaunch of the SonetBronze
Campaign Corporate BrandingValue360 CommunicationsAngel 2.0 – Evolution of a traditional stockbroker into a Fintech PlatformAngel OneSilver
Campaign Cause-Related - Diversity & InclusionAditya Birla Fashion and RetailJaypore partners with Creative Dignity to help artisans sell onlineJAYPORESilver
Campaign Brand Development (Product)Value 360 CommunicationsANCHORING in the storm of national unrest: MG Motor IndiaMG Motor IndiaGold
Campaign EnvironmentalMondelez India FoodsAnnouncing Mondelez India's Investment to Recycle Multi Layered Plastics in IndiaMondelez IndiaGold
Campaign Cause-Related - Diversity & InclusionMSLStop The Beauty TestDoveGrand Prix
Campaign Media RelationsSix Degrees BCWIconic IKEA launch in Navi MumbaiIKEA IndiaBronze
Campaign Best Use of Social MediaMadison PRParachute Advansed #ThankYouNurses campaignParachute Advansed GoldBronze
Campaign TechnologyGenesis BCWTech TurnaroundUber IndiaGold
Campaign Media RelationsPCA (MSL)Seller PR Outreach 2021Amazon Seller ServicesSilver
Campaign Public AffairsChase IndiaBuilding a robust blood transfusion ecosystem through public private partnershipTerumo BCT Europe N.VBronze
Campaign Public AffairsChase IndiaStrengthening Survivor Voice in Anti-Human Trafficking SpaceIndian Leadership Forum Against Trafficking (ILFAT)Gold
Campaign Cause-Related - Public AwarenessGodrej GroupProtekt India Movement with Indian RailwaysGodrej ProtektSilver
Campaign Public AffairsKaizzenThe Advocacy Games – Bringing change in the Online Gaming IndustryAll India Gaming FederationSilver
Campaign Influencer MarketingGenesis BCWGillette Barber Suraksha (Safety) ProgrammeGillette IndiaBronze
Campaign Public EducationWeber ShandwickStay Home Stay SafeBill and Melinda Gates FoundationBronze
Campaign PR EventAvianWEBlenders Pride Fashion TourBlenders PrideBronze
Campaign Brand Development (Product)6 degrees bcwAther 450X#AtherEnergyBronze
Campaign TechnologyKaizzenPosition FarEye as one of the top global SaaS based startup platformsFarEyeGold
Campaign Corporate BrandingPCA (MSL)Seller PR Outreach 2021Amazon Seller ServicesBronze
Campaign Corporate BrandingGenesis BCWMax the VaxUber IndiaGold
Campaign Reputational and Issues ManagementCandour CommunicationsZoom - Connecting LivesZoom Video CommunicationsSilver
Campaign Reputational and Issues ManagementGenesis BCWIndiGo Lean Clean Flying MachineIndiGoBronze
Campaign Cause-Related - Diversity & InclusionAdfactors PRSprinting towards gender-equalitySenco GoldGold
Campaign Brand Development (Product)Ruder Finn IndiaMI FOR INDIAXIAOMISilver
Campaign Influencer MarketingMadison PRParachute Advansed #ThankYouNurses campaignParachute Advansed GoldGold
Campaign Best Use of Digital2020 MSL#KeepGirlsInSchoolWhisperSilver
Campaign Arts, Entertainment & MediaValue360 CommunicationsCreating India’s Largest & Fastest Growing Vernacular Audio Influencer Community with KHABRIKhabriGold
Campaign Cause-Related - Public AwarenessWeber ShandwickStay Home Stay SafeBill and Melinda Gates FoundationBronze
Campaign Influencer MarketingITC Foods#ChillWithBingoBingo!Silver
Campaign Internal CommunicationsTCSTCS Vaccination LeagueTCSSilver
Campaign Non-Profit

Chase India

Strengthening Survivor Voice in Anti-Human Trafficking SpaceIndian Leadership Forum Against Trafficking (ILFAT)Bronze
Campaign Best Use of Social MediaMSL#KeepItRealPfizer IndiaBronze
Campaign PR EventKaizzenThe Advocacy Games – Bringing change in the Online Gaming IndustryAll India Gaming FederationSilver
Campaign Reputational and Issues ManagementMSLTravel AgainVFS GlobalGold
Campaign Cause-Related - Public AwarenessEdelman IndiaPEPSI GENERATING SMILES FOR THE RESTAURANT COMMUNITY IN CRISISPepsiBronze
Campaign Best Use of DigitalEdelman IndiaPEPSI GENERATING SMILES FOR THE RESTAURANT COMMUNITY IN CRISISPepsiGold
Campaign Best Use of Social MediaMSLRule the NewBudweiserBronze
Campaign PR EventKaizzenBuilding Ireland as a preferred destination for Indian StudentsEducation in IrelandGold
Campaign Best use of ContentValue360 CommunicationsAngel 2.0 – Evolution of a traditional stockbroker into a Fintech PlatformAngel OneBronze
Campaign Media Relations6 Degrees BCWLeading the EV bandwagon#AtherEnergyBronze
Campaign Cause-Related - Diversity & InclusionConcept Public RelationsDoses of PrideManipal HospitalsSilver
Campaign Best Use of Social MediaMSLGoogly Woogly WookshPond's Cold CreamSilver
Campaign Internal CommunicationsMondelez India FoodsIC Through Your LensMondelez India FoodsGold

Entrant of the Year

EntrantGrand Prix (30 points) Gold (20 points)Silver (10 points)Bronze (5 points)Total
6 degrees bcw0  210
Adfactors PR02 250
Aditya Birla Fashion and Retail Limited0 1 10
Avian Media Private Limited0  15
Avian WE01 230
BMW Group India01  20
Candour Communications0 1 10
Chase India 1 230
Concept Public Relations0 1 10
Consocia Advisory011135
Edelman India01 230
Genesis BCW02 355
Godrej Group0 1115
ITC Foods0 1 10
Kaizzen022 60
Madison PR01 125
Media Mantra0 1 10
Mondelez India Foods02 145
MSL India1246140
ON PURPOSE02 145
Ruder Finn India0 1 10
Six Degrees BCW0  210
SoCheers0 1 10
Value 360 Communications031280
Weber Shandwick0  210

Brand of the Year

BrandGrand PrixGoldSilverBronzeFInal
#AtherEnergy0  210
Action Alliance for Recycling Beverage Cartons0 1 10
All India Gaming Federation0 2 20
Amazon Seller Services0 1115
Angel One0 1115
Antara0  15
Audible0 1 10
BBLUNT0  15
Bill and Melinda Gates Foundation0  210
Bingo!0 1 10
Blenders Pride0  15
BMW Group India01  20
Booking.com0  15
Budweiser0  15
BYJU’S Young Genius: A News18 initiative0  15
Dove1   30
Dr. Bio - First CIPET approved bio-polymer manufactured in india0  15
Education in Ireland01  20
EXPD - Digital and Content for Avian WE01  20
FarEye01  20
Gillette India0  210
Godrej Protekt0 1 10
IKEA India0  15
Indian Leadership Forum Against Trafficking (ILFAT)01 125
IndiGo0  15
JAYPORE0 1 10
Khabri01  20
L&T01  20
Launch of the Sonet0  15
Mahindra Thar0  15
Manipal Hospitals0 1 10
MG Motor India01  20
Mindtree01  20
Mondelez India02 145
ON PURPOSE02  40
Parachute Advansed Gold01 125
Pepsi01 230
Pfizer India0  15
Pond's Cold Cream0 1 10
Senco Gold01 125
Sony Pictures Sports Network0  15
Tata Consultancy Services Limited0 1 10
Terumo BCT Europe N.V0  15
Uber India02  40
Unocoin0 1 10
Value360 Communications01  20
VFS Global01  20
WazirX0  15
Whisper011135
XIAOMI0 1 10
Zoom Video Communications0 1 10