PR Awards 2021: First batch of shortlists, jurors announced

Winners to be announced on 29 October

Oct 20, 2021 06:10:00 AM | Article | Campaign India Team

The shortlists for the 2021 edition of the PR Awards have been announced.

The jurors for this year's awards consist of:

Ashim Gupta, head, consumer and technology communication, Uber India and South Asia

Azmat Jagmag, marcom head - linear and OTT, Discovery Inc

Bhaskar Majumdar, head - corporate affairs, communication, CSR and digital, Egis

Janet Arole, AVP and head - corporate communications, Aditya Birla Fashion

Ophira Bhatia, director, corporate and government affairs (CGA), India, and lead, CGA, Asia Pacific, Middle East and Africa, Mondelez International

Pooja Trehan, head - marketing communications, SugarBox Networks

Ritam Chakrabarty, senior director, communications, corporate marketing and sustainability, Viacom18 Media

Rohit Sharan, division head, corporate communications, Apollo Tyres

Tarunjeet Rattan, founder, PRPOI

Sukanya Chakroborty, global head - corporate communications and CSR, VFS Global

Vidisha Chatterjee, communications director - India, WhatsApp

Here's part one of the shortlists:

Campaign Arts, Entertainment & Media	Avian Media Private Limited	Young Genius	Byju’s Young Genius: A News18 initiative
Campaign Arts, Entertainment & Media	PCA (MSL)	Coupledom	Audible
Campaign Arts, Entertainment & Media	Weber Shandwick	Wagle Ki Duniya – Nayi Peedhi, Naye Kissey Launch. A Celebration Called Family!	Sony SAB
Campaign Arts, Entertainment & Media	Value360 Communications	Creating India’s Largest & Fastest Growing Vernacular Audio Influencer Community with Khabri	Khabri
Campaign Arts, Entertainment & Media	Genesis BCW	#UnlockingEntertainment - Picture abhi baki hai	BookMyShow
Campaign B2B	Archetype India	Making India’s ‘5G future’ possible	Ericsson
Campaign Best Use of Analytics	Concept BIU	Godrej L’Affaire, a beacon of positivity amidst a raging pandemic Summary	Godrej L’Affaire
Campaign Best Use of Broadcast/Video	Policybazaar	Aap ka asli support system	Policybazaar
Campaign Best use of Content	PCA (MSL)	SMB Impact Report 2020	Amazon Seller Services
Campaign Best use of Content	Six Degrees BCW	Rebuilding Together	Booking.com
Campaign Best use of Content	Gozoop Online	DWEN	Dell
Campaign Best use of Content	Value360 Communications	Angel 2.0 – Evolution of a traditional stockbroker into a Fintech Platform	Angel Broking
Campaign Best Use of Digital	Godrej Group	#BoycottBoycut	BBLUNT
Campaign Best Use of Digital	Mondelez India Foods	#NotJustACadburyAd	Mondelez India
Campaign Best Use of Digital	Edelman India	Cracking the hiring code for PayPal India	PayPal India
Campaign Best Use of Digital	2020 MSL	#KeepGirlsInSchool	Whisper
Campaign Best Use of Digital	Madison PR	Parachute Advansed #ThankYouNurses campaign	Parachute Advansed Gold
Campaign Best Use of Digital	Edelman India	Pepsi Generating Smiles For The Restaurant Community In Crisis	Pepsi
Campaign Best Use of Digital	Sony Pictures Networks India	Go-Beyond Kindness	Sony Pictures Networks India - Corporate
Campaign Best Use of Social Media	Madison PR	Parachute Advansed #ThankYouNurses campaign	Parachute Advansed Gold
Campaign Best Use of Social Media	SBI General Insurance Company	Brand Revamp	SBI General
Campaign Best Use of Social Media	SoCheers	The Big Move	Tata Consultancy Services Limited
Campaign Best Use of Social Media	Godrej Group	#BoycottBoycut	BBLUNT
Campaign Best Use of Social Media	Organic by MSL	#KeepItReal	Pfizer India
Campaign Best Use of Social Media	MSL	Rule the New	Budweiser
Campaign Best Use of Social Media	PR Pundit Public Relations	M•A•C Cosmetics India X Shreya Jain	M•A•C Cosmetics India
Campaign Best Use of Social Media	MSL	Googly Woogly Wooksh	Pond's Cold Cream
Campaign Brand Development (Product)	Value 360 Communications	Anchoring in the storm of national unrest: MG Motor India	MG Motor India
Campaign Brand Development (Product)	2020 MSL	#KeepGirlsInSchool	Whisper
Campaign Brand Development (Product)	6 degrees bcw	Ather 450X	#AtherEnergy
Campaign Brand Development (Product)	Ruder Finn India	MI For India	XIAOMI
Campaign Brand Development (Product)	Genesis BCW	Making India Sleep Well	Sleepwell
Campaign Brand Development (Product)	Mondelez India Foods	Leading with Purpose in Tough Times - Cadbury Dairy Milk’s #SayThankYou	Cadbury Dairy Milk
Campaign Brand Development (Product)	2020:MSL	Kia: Creating a Movement that inspires	Kia India