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The shortlists for the 2021 edition of the PR Awards have been announced.
The jurors for this year's awards consist of:
- Ashim Gupta, head, consumer and technology communication, Uber India and South Asia
- Azmat Jagmag, marcom head - linear and OTT, Discovery Inc
- Bhaskar Majumdar, head - corporate affairs, communication, CSR and digital, Egis
- Janet Arole, AVP and head - corporate communications, Aditya Birla Fashion
- Ophira Bhatia, director, corporate and government affairs (CGA), India, and lead, CGA, Asia Pacific, Middle East and Africa, Mondelez International
- Pooja Trehan, head - marketing communications, SugarBox Networks
- Ritam Chakrabarty, senior director, communications, corporate marketing and sustainability, Viacom18 Media
- Rohit Sharan, division head, corporate communications, Apollo Tyres
- Tarunjeet Rattan, founder, PRPOI
- Sukanya Chakroborty, global head - corporate communications and CSR, VFS Global
- Vidisha Chatterjee, communications director - India, WhatsApp
Here's part one of the shortlists:
| Campaign Arts, Entertainment & Media | Avian Media Private Limited | Young Genius | Byju’s Young Genius: A News18 initiative |
| Campaign Arts, Entertainment & Media | PCA (MSL) | Coupledom | Audible |
| Campaign Arts, Entertainment & Media | Weber Shandwick | Wagle Ki Duniya – Nayi Peedhi, Naye Kissey Launch. A Celebration Called Family! | Sony SAB |
| Campaign Arts, Entertainment & Media | Value360 Communications | Creating India’s Largest & Fastest Growing Vernacular Audio Influencer Community with Khabri | Khabri |
| Campaign Arts, Entertainment & Media | Genesis BCW | #UnlockingEntertainment - Picture abhi baki hai | BookMyShow |
| Campaign B2B | Archetype India | Making India’s ‘5G future’ possible | Ericsson |
| Campaign Best Use of Analytics | Concept BIU | Godrej L’Affaire, a beacon of positivity amidst a raging pandemic Summary | Godrej L’Affaire |
| Campaign Best Use of Broadcast/Video | Policybazaar | Aap ka asli support system | Policybazaar |
| Campaign Best use of Content | PCA (MSL) | SMB Impact Report 2020 | Amazon Seller Services |
| Campaign Best use of Content | Six Degrees BCW | Rebuilding Together | Booking.com |
| Campaign Best use of Content | Gozoop Online | DWEN | Dell |
| Campaign Best use of Content | Value360 Communications | Angel 2.0 – Evolution of a traditional stockbroker into a Fintech Platform | Angel Broking |
| Campaign Best Use of Digital | Godrej Group | #BoycottBoycut | BBLUNT |
| Campaign Best Use of Digital | Mondelez India Foods | #NotJustACadburyAd | Mondelez India |
| Campaign Best Use of Digital | Edelman India | Cracking the hiring code for PayPal India | PayPal India |
| Campaign Best Use of Digital | 2020 MSL | #KeepGirlsInSchool | Whisper |
| Campaign Best Use of Digital | Madison PR | Parachute Advansed #ThankYouNurses campaign | Parachute Advansed Gold |
| Campaign Best Use of Digital | Edelman India | Pepsi Generating Smiles For The Restaurant Community In Crisis | Pepsi |
| Campaign Best Use of Digital | Sony Pictures Networks India | Go-Beyond Kindness | Sony Pictures Networks India - Corporate |
| Campaign Best Use of Social Media | Madison PR | Parachute Advansed #ThankYouNurses campaign | Parachute Advansed Gold |
| Campaign Best Use of Social Media | SBI General Insurance Company | Brand Revamp | SBI General |
| Campaign Best Use of Social Media | SoCheers | The Big Move | Tata Consultancy Services Limited |
| Campaign Best Use of Social Media | Godrej Group | #BoycottBoycut | BBLUNT |
| Campaign Best Use of Social Media | Organic by MSL | #KeepItReal | Pfizer India |
| Campaign Best Use of Social Media | MSL | Rule the New | Budweiser |
| Campaign Best Use of Social Media | PR Pundit Public Relations | M•A•C Cosmetics India X Shreya Jain | M•A•C Cosmetics India |
| Campaign Best Use of Social Media | MSL | Googly Woogly Wooksh | Pond's Cold Cream |
| Campaign Brand Development (Product) | Value 360 Communications | Anchoring in the storm of national unrest: MG Motor India | MG Motor India |
| Campaign Brand Development (Product) | 2020 MSL | #KeepGirlsInSchool | Whisper |
| Campaign Brand Development (Product) | 6 degrees bcw | Ather 450X | #AtherEnergy |
| Campaign Brand Development (Product) | Ruder Finn India | MI For India | XIAOMI |
| Campaign Brand Development (Product) | Genesis BCW | Making India Sleep Well | Sleepwell |
| Campaign Brand Development (Product) | Mondelez India Foods | Leading with Purpose in Tough Times - Cadbury Dairy Milk’s #SayThankYou | Cadbury Dairy Milk |
| Campaign Brand Development (Product) | 2020:MSL | Kia: Creating a Movement that inspires | Kia India |
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