Umaire Effendi
Apr 15, 2015

Power Play @ IPL 2015: ‘IPL gave us a chance to establish the social message of 'Safe Sex''

Rajeev Juneja, CEO, Mankind Pharma, on the brand's plans for eighth edition of the IPL

Power Play @ IPL 2015: ‘IPL gave us a chance to establish the social message of 'Safe Sex''

Since which year has Manforce associated with the IPL? 

This is the first time Manforce associated with IPL.

Why have you associated with the IPL?

Considering the sheer volume of male viewers, who are our  target audience, associating with IPL makes a lot of business sense for the brand. This would further create awareness around the brand Manforce Condoms in the minds of the people.

What will be your masterstroke during the IPL?

Manforce Condoms has been projected as a pleasure flavour condoms across all medias. Associating with IPL gave us a chance to establish the social message of 'Safe Sex' and 'prevention of STDs'. Our campaign idea is- ‘Play Safe’.

Source:
Campaign India

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