Mankind Pharma pricks Indians hesitant to get inoculated

Mankind Pharma has rolled out a campaign titled ‘Vaccinate my India’, to spread awareness about the importance of vaccination for Indians. Conceptualised by SG Media, the campaign aims to urge all Indians to get both the doses of their vaccination administered at the earliest. 

 

The film showcases a doctor lighting up a baton and handing it over to the frontline workers including a nurse, pharmacist, ambulance driver, police, army officials, the kirana (grocery) delivery boy, sanitation worker and even the journalists, who played a crucial role in conveying the messaging of getting vaccinated to the public. All the torch-bearers in the film narrate the importance of being protected by the vaccine. 

 

Rajeev Juneja, managing director and vice chairman, Mankind Pharma, said, “As the leaders in the pharmaceutical industry, our communication is always in alignment with the betterment and safety of our nation. With this campaign we want to educate each and every citizen with regards to the importance of vaccination. We all need to be responsible for ourselves and our loved ones, the baton is a symbol to communicate that while we ensure our safety, at the same time we are responsible for our loved ones. Vaccinations are our only mode of protection from the deadly virus and we all must actively ensure to get as many people as possible vaccinated.”

 

The film will run across digital and social media platforms.