Campaign India Team
Apr 02, 2014

ADK Fortune wins creative duties of Mankind Pharma

Account moves following multi-agency pitch; brands include ManForce, Addiction

ADK Fortune wins creative duties of Mankind Pharma

Mankind Pharma has appointed WPP's ADK Fortune as its creative agency, following a multi-agency pitch. DDB Mudra was the incumbent.

Besides consumer drugs, the pharmaceutical company owns brands such as ManForce (condoms), Adiction (deo) and PregaNews (pregnancy test kit).

In a statement, Arjun Mukherjee, managing partner, ADK Fortune, said, “We are extremely happy that Mankind Pharma has given us the creative mandate for its entire portfolio. The team looks forward to contributing to the further success and growth of the brand.”

Akashneel Dasgupta, creative head, ADK Fortune, added, “It is an interesting time to come on board Mankind, when the world has suddenly got keener to notice their every move. We are happy to have this mandate.”

Dr. Sanjay Koul, AVP, ManKind Pharma, said, “Looking forward to work with such an energetic and dedicated team. We hope they continue the same services in future as well and keep the good work going thereby making this association fruitful for both of us.”

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Year-ender 2021: 'TV and digital will grow and ...

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come

2 hours ago

Swapan Seth appointed executive director at Rediffusion

Last full-time stint was as co-founder of Equus Advertising

14 hours ago

Srinivasan Swamy elected as AFAA's chairman

Announcement made during the general body meeting on 1 December

17 hours ago

Deloitte India partners with News Broadcasters ...

This alliance will launch an integrated performance and rewards forum for the news media industry