Campaign India Team
Apr 02, 2014

ADK Fortune wins creative duties of Mankind Pharma

Account moves following multi-agency pitch; brands include ManForce, Addiction

ADK Fortune wins creative duties of Mankind Pharma

Mankind Pharma has appointed WPP's ADK Fortune as its creative agency, following a multi-agency pitch. DDB Mudra was the incumbent.

Besides consumer drugs, the pharmaceutical company owns brands such as ManForce (condoms), Adiction (deo) and PregaNews (pregnancy test kit).

In a statement, Arjun Mukherjee, managing partner, ADK Fortune, said, “We are extremely happy that Mankind Pharma has given us the creative mandate for its entire portfolio. The team looks forward to contributing to the further success and growth of the brand.”

Akashneel Dasgupta, creative head, ADK Fortune, added, “It is an interesting time to come on board Mankind, when the world has suddenly got keener to notice their every move. We are happy to have this mandate.”

Dr. Sanjay Koul, AVP, ManKind Pharma, said, “Looking forward to work with such an energetic and dedicated team. We hope they continue the same services in future as well and keep the good work going thereby making this association fruitful for both of us.”

Source:
Campaign India

Related Articles

Just Published

1 day ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

1 day ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

1 day ago

LinkedIn bets big on news with ‘News Banner’ test ...

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.

1 day ago

69% of India’s top influencers violate disclosure ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.