Campaign India Team
May 18, 2022

Mankind Pharma launches its OTT platform Docflix

The platform aims to cater to doctors with its scientific and authentic content

Mankind Pharma launches its OTT platform Docflix
Mankind Pharma, a pharmaceutical company has announced the launch of its OTT platform Docflix. 
 
The platform will have 20 different shows on varied subjects in the medical field. 
 
Docflix will have doctors in the cardiovascular space who have already been affiliated with Mankind to build scientific, reliable and authentic content. 
 
In addition, Mankind Pharma has hired the National Institute of Design pass-out team to ensure the best representation of data and figures, directors and scriptwriters are hired to integrate science into a story to deliver an impactful message to its audiences in an engaging way. 
 
On the technology side, the team is building an AI-enabled personalised interface to deliver individual experiences on the platform. Technological innovations are aimed to deliver convenience to consume content.
 
Sanjay Koul, senior president India business, Mankind Pharma, said, “We are happy to announce our launch in the Digital HCP engagement space with Docflix. It is a new age OTT platform with a wide range of scientific content tailored to various practice needs of Doctors. Design, Story and Convenience are 3 strong pillars of the platform that will deliver unique, authentic and reliable scientific content. 
 
Atish Majumdar, president of India speciality business, Mankind Pharma, said, “One of the greatest disruptions that the pandemic has caused is the way we, as humans, have perceived Learning. Docflix is but a manifestation of Mankind’s understanding of the new definition of learning and is meant to be a platform that will not only present the best of medical science but also delve into the art behind the science. With Docflix, we at Mankind, envision a New Age Global Knowledge Platform that will be a humble partner in the learning journey of all our Doctors. The platform is launched by the newly set up Digital team at Mankind under the guidance of Rinkesh Shah, head - digital.  The new team brings in a plethora of experience in the HCP engagement space and has overseen the growth of the Doctor platforms space in India and Asia in the last decade. The team is uniquely equipped to deliver on the promise.” 
 
Shah said, “It’s important that scientific content is simplified and made interesting for Doctors to consume in a short time. The need for continuous education for Doctors is very high and thus we at Mankind are committed to making this journey of Doctors convenient and engaging. We aim to offer an uncompromised world-class quality experience with reliable scientific content from Indian and Global experts and a platform enabled with the latest technology in the OTT space.”
Source:
Campaign India