iTV Network has announced the appointment of Pooja Gupta as vice president – brand and content marketing.
She joins the news and infotainment network from JK Media where she was strategic partner. Prior to that she was head - marketing at Zee Media Corporation.
This is her second stint with the network having worked at iTV between May 2013 and December 2014.
She said, “The inherent value of content is realised in its presentation, and likewise, the importance of presentation rests in the ability to deliver the right content, in the right way, to the right audience. I will work towards driving a strong content-led value proposition for our viewers, as well as to amplify the premiumness and the brand iTV network as distinctive competence.”
Kartikeya Sharma, founder and promoter, iTV Network, said, “With increasing competition, emergence of multiple media and an increasingly transitory audience attention span, Pooja with her experienced blend of marketing acumen will play an instrumental role in helping our marketing activities keep pace with network’s growth as we ramp up to launch more sustainably designed products to meet the demands of our viewers, and seek to reinforce our commitment through engaging and thought provoking content to increase traction with the company’s advertiser-customer.”