Polo Elevators has appointed The Great Khali as its brand ambassador, marking a new phase in its brand communication strategy. The association supports the campaign built around the tagline ‘No Jhatke, Only Hatke’ (No jerks, only perks), reinforcing messaging around strength, safety and reliability.
The campaign will be deployed across television, digital platforms, print, outdoor hoardings and social media, including Instagram, Facebook, YouTube and LinkedIn. The integrated approach is designed to reach homeowners, builders, architects and corporate users, combining mass visibility with targeted engagement.
The choice of Khali anchors the brand narrative in physical strength and trust, attributes Polo Elevators seeks to associate with its engineering-led proposition. The company designs, manufactures, installs and services elevators across residential, commercial, hospital and high-rise projects, with communication highlighting smooth performance and safety features.
Khali said elevators represent trust and daily dependence, framing his association around reliability rather than celebrity endorsement alone. He also referenced the brand’s Indian origin, aligning the campaign with broader Make in India cues without shifting focus from product performance.
Umang Bansal, chairman of Polo Elevators, said the association reflects shared values of strength and discipline. He added that the campaign strengthens the brand’s trust-led positioning across homes, hospitals and commercial buildings, particularly in North India.
Gaurav Bansal, managing director, said the brand’s marketing strategy centres on storytelling and trust-building through a 360-degree campaign. He outlined plans spanning brand films, targeted digital engagement and experiential branding to extend reach and recall.
Polo Elevators has a strong presence across Delhi-NCR, Haryana, Uttar Pradesh, Punjab, Uttarakhand and Jammu & Kashmir, with ambitions to expand nationally by 2030. The campaign illustrates how B2B and infrastructure brands are increasingly adopting celebrity-led storytelling to humanise technical categories while retaining functional credibility.
