Campaign India Team
Aug 03, 2022

Plum BodyLovin’ gets Ananya Panday as brand ambassador

To promote its fragrance category through campaigns across media platforms

Plum BodyLovin’ gets Ananya Panday as brand ambassador
Plum BodyLovin’, the bath and body brand by Plum, has announced the appointment of  Ananya Panday as its brand ambassador. 
With this association, Panday will be seen as the face of the brand, promoting its fragrance category – body mists, perfumes and deodorants through campaigns across media platforms. 
Shankar Prasad, CEO and founder, Plum, said, “We’re elated to be associated with one of the most promising actresses and youth icons in India today. Ananya’s cheerful persona and dynamism blend perfectly with Plum BodyLovin’s brand personality, and this alliance is a step forward towards becoming the preferred choice for India when it comes to delightful and premium fragrances. We are thrilled to have her on board and can’t wait for everyone to see the collaboration come to life, soon.”
Campaign India

Related Articles

Just Published

14 minutes ago

Can Netflix scale its advertising business?

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

17 minutes ago

What the Microsoft-CrowdStrike outage means for ...

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?

1 hour ago

Community building is the key to engaging modern ...

Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.

2 hours ago

BEI Confluence bets big on technology, preps for IPO

Advertising veteran Tapas Gupta talks about BEI Confluence's next growth phase, gearing up to go public, stepping down from day-to-day operations and handing over the reins of the agency to its new leadership.