Platinum Media wins its first account, NDTV Imagine

Platinum Media has won its first account, the media planning and buying business of NDTV Imagine Group of channels.

The account will be headed by Radhesh Uchil who has been recently appointed as general manager, Platinum Media.

Sam Balsara, chairman and managing director, Madison World, "In today's difficult commercial world it would take a lot more than astute media buying to make TV channels successful. I am confident that Platinum Media has what it takes to be a business partner of NDTV Imagine and help it succeed in the market place through innovation and creativity".

Sameer Nair, CEO, NDTV Imagine said, "We are pleased to sign on Platinum Media as our Media AOR.  We have complete faith in Sam and his team and believe that they will be able to partner us best in this growing and challenging environment".