Campaign India Team
Mar 14, 2022

Piramal Pharma gets Ajay Devgn as its brand ambassador for Tetmosol

Aims to expand its offerings in the skin infection category

Piramal Pharma gets Ajay Devgn as its brand ambassador for Tetmosol

Piramal Pharma’s consumer products division has announced the appointment of actor Ajay Devgn as brand ambassador for its flagship brand, Tetmosol. 

 

With this association, Devgn will be responsible for promoting Testmosol to consumers pan India and aims to enhance its consumer market reach. 

 

The brand aims to expand its offerings in the skin infection category with Tetmosol Dusting Powder and Tetmosol Plus Cream. 

 

Nitish Bajaj, CEO, Piramal Pharma, consumer products division, said, “As we enter the next phase of growth, we are excited to work with Ajay Devgn to promote Tetmosol to our consumers across India and enhance our reach. Owing to the tropical climate, India has a high incidence of skin infections, and therefore we have introduced two new product offerings: Tetmosol Dusting Powder and Tetmosol Plus Cream. Ajay Devgn has established himself as one of India's most popular actors with his fierce performances and resonates very well with our decades-old brand.” 

 

 

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Nespresso to launch in India by late 2024

The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.

5 hours ago

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

5 hours ago

WPP blames Pfizer loss and tech client cuts for ...

In contrast, Publicis, Omnicom and IPG all increased their revenues.

5 hours ago

Panasonic nurtures next generation of reporters in ...

Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.