Havas Media has won the digital duties of Piramal Enterprises' consumer products division. The pitch was jointly won by Havas Media and Havas Life Sorento.
The mandate includes social media, content, ORM, SEO and website duties for 22 brands across categories such as skin care, vitamins and nutrition, antacids, analgesics, gastro-intestinal and baby-care.
Mohit Joshi, MD, Havas Media Group, India, said, “We are delighted to be partnering with a renowned meaningful brand like Piramal that caters to the Indian self-care market with a purpose to improve people's lives by offering products that address their routine-disruptors. Havas with its combined capabilities from creative, media and healthcare divisions, manifested in our village together model, will aim to provide the best consumer-centric solutions to the client. Based on the philosophy of 'doing well and doing good', Piramal Group is known to create long-term value for its stakeholders and the community at large, and we are delighted to be their trusted torchbearers in this journey.”
The account will be handled by the Mumbai office of Havas.