
Closer home, Samsung's four-minute film to showcase its service reach conceptualised by Cheil India stands out. The film has more than 17 million (and counting) hits in less than a week of being published.
Watch the films conceptualised by Naga DDB Tribal and Cheil Worldwide here
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Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.
As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.
It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.