Campaign India Team
Jan 05, 2017

Picks of the Week: Protect & Save The Children, Samsung

Watch the films conceptualised by Naga DDB Tribal and Cheil Worldwide here

Picks of the Week: Protect & Save The Children, Samsung
A film that takes on child sex abuse and Samsung India's film showcasing its service reach through a heart-warming story are our picks this week. 
 
Following up on last year's 'Nursery crimes' campaign against child sex abuse, Naga DDB Tribal utilised the mannequin-challenge video trend, to take viewers on a disturbing tour of a brothel selling sex with children. 
 

Closer home, Samsung's four-minute film to showcase its service reach conceptualised by Cheil India stands out. The film has more than 17 million (and counting) hits in less than a week of being published.
 
 
 
 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Nespresso to launch in India by late 2024

The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.

1 day ago

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

1 day ago

WPP blames Pfizer loss and tech client cuts for ...

In contrast, Publicis, Omnicom and IPG all increased their revenues.

1 day ago

Panasonic nurtures next generation of reporters in ...

Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.