Closer home, Samsung's four-minute film to showcase its service reach conceptualised by Cheil India stands out. The film has more than 17 million (and counting) hits in less than a week of being published.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Watch the film conceptualised by McCann Worldgroup India
Nair was formerly CEO of L&K Saatchi & Saatchi
Hemdev was with Times OOH prior
The trio will be part of the partnerships team in the country