Advertising
Campaign India Team
Jan 05, 2017

Picks of the Week: Protect & Save The Children, Samsung

Watch the films conceptualised by Naga DDB Tribal and Cheil Worldwide here

Picks of the Week: Protect & Save The Children, Samsung
A film that takes on child sex abuse and Samsung India's film showcasing its service reach through a heart-warming story are our picks this week. 
 
Following up on last year's 'Nursery crimes' campaign against child sex abuse, Naga DDB Tribal utilised the mannequin-challenge video trend, to take viewers on a disturbing tour of a brothel selling sex with children. 
 

Closer home, Samsung's four-minute film to showcase its service reach conceptualised by Cheil India stands out. The film has more than 17 million (and counting) hits in less than a week of being published.
 
 
 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

India signs off Cannes 2025 with 32 Lions, one Silver

2 India signs off Cannes 2025 with 32 Lions, one Silver

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Googlies on Google: A curiosity-driven game for search

4 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

5 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Pepsi’s ‘Stiiiiing’ shows culture beats branding

6 Pepsi’s ‘Stiiiiing’ shows culture beats branding

Kuku FM launches Kuku TV targeted at mobile-first viewers

7 Kuku FM launches Kuku TV targeted at mobile-first viewers

Cannes Homecoming 2025: Join the grand welcome for India’s Lions

8 Cannes Homecoming 2025: Join the grand welcome for India’s Lions

Joseph George’s blog: Mad Men Maybe. Bad Men No.

9 Joseph George’s blog: Mad Men Maybe. Bad Men No.

Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

10 Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

Related Articles

Samsung’s holographic show lights up London’s skyline
Advertising
Jan 20, 2025
Campaign India Team

Samsung’s holographic show lights up London’s skyline

Samsung’s Tab turns festive sketches into AR magic
Advertising
Dec 23, 2024
Campaign India Team

Samsung’s Tab turns festive sketches into AR magic

Cheil's focus on non-Samsung business is very high: Sanjeev Jasani
Advertising
Aug 21, 2024
Preeti Hoon

Cheil's focus on non-Samsung business is very high: ...

Bosch partners with Amnet and Samsung for weather-activated campaign
Advertising
May 24, 2024
Campaign India Team

Bosch partners with Amnet and Samsung for weather-ac...

Just Published

Colour me heritage: Birla Opus paints India’s monuments
Advertising
29 minutes ago
Campaign India Team

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

Cannes Lions responds to criticism regarding inaccessible stage
Advertising
2 hours ago
Charlotte Rawlings

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

Emotion sells, but at what cost?
Advertising
5 hours ago
Ashish Mishra

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?