Every Friday, Campaign India picks its favourites from the work published on the website
Campaign India's editorial team has picked their favourite campaign from those published on the website during the week.
This week, we picked just one campaign from the 11 we covered.
Swiggy Instamart (conceptualised by Mind Your Language)
Entertaining and clever execution. The witty dialogues and the kingdom's name, 'Instapur,' added a special touch. The fact that he opened a pack of Bingo, instead of the usual popcorn to enjoy the fight was also a topic of discussion within the team.
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IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
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A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.
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