Pick of the Week: #DetectToDefeat

Films featuring 16 celebrities promote self test for Breast Cancer Awareness

Oct 21, 2016 04:05:00 AM | Article | Campaign India Team

Ample Missiion's series of 12 films featuring 16 celebrities for Breast Cancer Awareness is our Pick of the Week. The campaign was conceptualised by Aur Dikhao. 

Star India's #NayiSoch campaign featuring MS Dhoni, Virat Kohli and Ajinkya Rahane donning their mothers' names on the back of their jerseys was a close contender. That should go down as a wonderful case of cross promotion in a network, and one where the flagship – Star Plus – benefits.
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