Advertising
Campaign India Team
Oct 21, 2016

Pick of the Week: #DetectToDefeat

Films featuring 16 celebrities promote self test for Breast Cancer Awareness

Pick of the Week: #DetectToDefeat
Ample Missiion's series of 12 films featuring 16 celebrities for Breast Cancer Awareness is our Pick of the Week. The campaign was conceptualised by Aur Dikhao. 

Star India's #NayiSoch campaign featuring MS Dhoni, Virat Kohli and Ajinkya Rahane donning their mothers' names on the back of their jerseys was a close contender. That should go down as a wonderful case of cross promotion in a network, and one where the flagship – Star Plus – benefits.
 
Also read: 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Assembly opens new India office to lead market expansion efforts

1 Assembly opens new India office to lead market expansion efforts

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Birla Opus' feel-good animated film paints a new brand message

4 Birla Opus' feel-good animated film paints a new brand message

Client collaborations, creative tech, and campaign growth: Amit Wadhwa on Dentsu India’s 2024 strategy

5 Client collaborations, creative tech, and campaign growth: Amit Wadhwa on Dentsu India’s 2024 strategy

Ranveer Singh along with a porn star addresses men's sexual health concerns for Bold Care

6 Ranveer Singh along with a porn star addresses men's sexual health concerns for Bold Care

Gray is the new gold

7 Gray is the new gold

Rohit Ohri retires from FCB

8 Rohit Ohri retires from FCB

Saif and Sara Ali Khan bring humour to Acko's modern take on car insurance

9 Saif and Sara Ali Khan bring humour to Acko's modern take on car insurance

The CMO’s MO: Wow Skin Science’s Vanda Ferrao prioritises sustainability, creativity, and gen AI inclusivity

10 The CMO’s MO: Wow Skin Science’s Vanda Ferrao prioritises sustainability, creativity, and gen AI inclusivity

Related Articles

Poonam Pandey's staged death raises ethical questions
Marketing
Feb 05, 2024
Noel D'souza

Poonam Pandey's staged death raises ethical questions

Merck's Indian subsidiary ends ties with Schbang post Poonam Pandey video (updated)
Advertising
Feb 07, 2024
Campaign India Team

Merck's Indian subsidiary ends ties with Schbang ...

Ample Missiion plays on attention to breasts, plays up threat therein
The Work
Oct 20, 2016
Campaign India Team

Ample Missiion plays on attention to breasts, plays ...

Sunny Leone doesn't want to judge a book by its cover for Manforce Condoms
The Work
Nov 09, 2021
Campaign India Team

Sunny Leone doesn't want to judge a book by its ...

Just Published

Edelman launches global Counter Disinformation Unit
PR
59 minutes ago
Evie Barrett

Edelman launches global Counter Disinformation Unit

A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.

AI-led customer engagement platform: A modern-day imperative?
Opinion
2 hours ago
Narasimha Rao Ponnekanti

AI-led customer engagement platform: A modern-day ...

With consumer expectations changing rapidly, traditional martech tools prove adequate, making CEP a must-have technology for marketers, notes MoEngage’s GM for India and Middle East.

24 hours with… Jugul Thachery
Marketing
2 hours ago
Campaign India Team

24 hours with… Jugul Thachery

The founder and CEO of HOGR takes Campaign India through an average day for him.

Nora Fatehi's gym hustle for BigMuscles: Empowering Indian women to flex their fitness goals
The Work
2 hours ago
Campaign India Team

Nora Fatehi's gym hustle for BigMuscles: Empowering ...

The Farah Khan-directed one-minute video, featuring Fatehi and released as part of her newly-announced association with the brand, has been creatively designed by Ogilvy India.