Philips rolls out retail concept, ‘Philips Lounge’

Philips India has embarked upon a retail initiative in the NCR region to give its consumers a chance to experience and interact with the brand.Named “Philips Lounge”, the area has separate zones that have been designed to showcase the company’s range of decorative home lighting, domestic appliances and audio-video products. Based on the theme, ‘Sense & Simplicity’, the zones have been designed by an in-house cell, Philips Design, and are spread across the traditional and modern trade channels.