People for Ethical Treatment of Animals (PETA) has rolled out an ad ahead of World Environment Day (5 June) which features actor Rakul Preet Singh.
The actor is shown posing behind a broccoli asking people to 'Try Vegan' as 'it'll grow on you'.
The ad was shot by Shivangi Kulkarni and conceptualised by PETA's in-house team.
Singh joins other Bollywood stars, Kartik Aaryan, Anushka Sharma, Shahid Kapoor, Hema Malini and R Madhavan to team up with PETA India to promote meat-free meals.
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Watch the film conceptualised by UpwardFall Films here
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