Livspace, a home interiors and renovation platform has appointed Performics to handle its digital. The account was won following a multi-agency pitch.
Kartikeya Bhandari, CMO, Livspace, said, “Our technology and design capabilities seek to transform user journey from being fragmented offline to seamless and experiential online. At this pivotal juncture of exponential growth, we needed to bring on board best in class players who can complement our vision. In Performics, we found a passionate team with a thorough understanding of not only digital platforms but also curiosity to deep dive into our business challenges and connect them with performance marketing strategies. We believe this partnership will bring in a thinking team capable of innovations and together we hope to positively impact the ‘design to installation’ journey for our Livspace consumers”.
He added, "“Home designing is not a one-off purchase, but a complete experience. With Performics in our team, we are looking at better interpretations of home interiors with consumer insights; gain a deeper understanding of how our audience thinks and feels in order to improve effectiveness in service. We look forward to Performics value proposition to leverage digital tools and data directed at customer delight as we move forward in the next phase of our growth.”
Announcing the win, Pallav Jain, co-CEO, Performics India, said, “We are excited to work with Livspace, India and South East Asia’s leading home interior design and renovation platform, a future-facing, consumer-centric brand. Performics continues to redefine the digital space, through superior play in performance, search, data and analytics and we look forward to driving significant business outcomes for Livspace.”