Percept/H wins creative duties of Celio*

Percept/H has bagged the creative duties for Celio*, a French fashion men's ready-to-wear brand following a three-way pitch. The account size is estimated to be Rs 8-10 crore."The Celio* brand is all about masculinity, seduction, openness, generosity and service. It stands out as accessible, affordable, borderless, urban, honest brand, offering good value for money," said Rajat Luthra, CEO, Celio* Future Fashion Ltd. "We felt that the Percept/H team really understood the brand attributes and showed all the qualities we were looking for in a partner."