Percept/H wins creative duties of Celio*

Percept/H has bagged the creative duties for Celio*, a French fashion men's ready-to-wear brand following a three-way pitch. The account size is estimated to be Rs 8-10 crore.
"The Celio* brand is all about masculinity, seduction, openness, generosity and service. It stands out as accessible, affordable, borderless, urban, honest brand, offering good value for money," said Rajat Luthra, CEO, Celio* Future Fashion Ltd. "We felt that the Percept/H team really understood the brand attributes and showed all the qualities we were looking for in a partner."
Ajay Verma (pictured), sr. vice president, Percept/H said, "We need to create a 'pull' to the stores so that Indians can experience this new Men's French fashion brand. Apart from building awareness for brand Celio*, the key task is to rapidly build foot falls."
 The campaign is expected to break in March.