Percept/H, has won the creative duties for premium personal care brands from the Lornamead Group, Yardley and Finesse, following a multi-agency pitch. The Yardley portfolio includes soaps, deodorants, talc and shower cream and Finesse has shampoo and conditioners.
The Lornamead Group is a marketer of home and personal care products. It currently has a portfolio of more than 30 brands, distributed in over 50 countries worldwide.
Ajay Verma (pictured), sr. vice president, Percept/H said, "It was the demonstration of our strategic approach coupled with inventive thinking and application thereof that won us the business. Our agency's proficiency in this domain and our passion for the brand clearly stood out."
Rohit Gothi, country director, Lornamead, said, "The brand centricity & long term vision is of paramount importance to our key brands Yardley & Finesse which operate in fairly competitive segments. It's not only creative excellence but strategic capabilities too which are critical for gaining market share in categories like soaps, shampoos & deodorants. We are delighted to have Percept as our partner as we believe they fulfil the above objectives. I am sure with Percept on board we have got the right partner to grow our India business significantly."
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