Pepsodent launches interactive oral hygiene game on Roblox

Pepsodent, a leading oral care brand in India, has launched its first immersive digital experience, Pepsodent Cavity Fighters, on Roblox, a popular gaming and creation platform. The initiative provides parents, children, and communities with an interactive way to understand the importance of oral hygiene by completing virtual challenges and unlocking achievements linked to essential dental care practices.

Pepsodent Cavity Fighters immerses users in a vibrant virtual environment where they can clean virtual teeth, complete engaging tasks, and earn rewards. The experience is designed to reinforce healthy dental habits in a playful yet educational manner, extending Pepsodent’s efforts to raise oral health awareness among Indian families through digital innovation.

Swagata Sharma, oral care category head at HUL India, said, "At Pepsodent, we’ve always believed that oral care can be both educational and enjoyable. With this collaboration, we’re making oral health learning more accessible, interactive, and relevant for today’s digital-first generation."

Winnie Burke, global group director at Roblox, added, "At Roblox, we help brands spark connections with their communities through imaginative, immersive experiences, enabling brands like Pepsodent to engage families in oral health education in unique ways."

Within three weeks of its launch, Pepsodent Cavity Fighters recorded nearly 300,000 plays, surpassing projected targets of 220,000 to 320,000. Players cleaned 212,853 teeth and collected 103,497 oral care tips, with a 97% experience like ratio. The game also claimed 9,998 user-generated content items and reached over 2 million unique users in India.

Participants completing weekly oral care challenges earn limited-edition Roblox avatar items from Pepsodent, providing a digital reward for engagement and a visible symbol of healthy oral habits. This approach underscores the growing interest in educational entertainment and Pepsodent’s innovative strategy to combine learning with interactive play.