Pepsi launches thematic campaign for 7UP

With the summer fast approaching, both the Cola majors are scrambling to get their communications in place to connect with their target audience. Close on the heels of Coca Cola unveiling a new flavour supported by a high-decibel campaign for Fanta and new commercials for Sprite, Pepsi has rolled out a thematic campaign for its lemon flavoured offering, 7UP.

by Campaign India Team