Pepsi ends endorsement ties with David Beckham

Close on the heels of General Motors ending its relationship with golf player Tiger Woods, PepsiCo has terminated its endorsement agreement with English soccer star David Beckham. Beckham has been associated with Pepsi since last 10 years.

"We wish David well with the many projects he is pursuing and look forward to the possibility of partnering together with him again someday," said PepsiCo in an official statement.

While he was associated with Pepsi, Beckham has played roles like gladiator, cowboy and surfer in various commercials for the brand. He has been featured along with Beyonce Knowles and Jennifer Lopez.

"I hope everyone who has seen the work Pepsi and I have done together enjoyed it as much as I enjoyed making it and, who knows, there may yet be another chapter in this long relationship," said Beckham.