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Jun 09, 2009
Pepsi adapts international TVC 'The Rising' for Indian viewers
Pepsi has launched an adapted version of its international campaign ‘The rising’ for ‘I Can’. The campaign carries forward the ‘Youngistaan’ proposition.The TVC has been created by PepsiCo’s International's lead agency CLM BBDO, Paris. The campaign has mainly been created for Pepsi markets globally outside of North America and India is one of first countries which has used the adapted version of the film.Watch the Indian version of the film here:
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