PayUMoney assigns creative mandate to Leo Burnett; Mindshare bags media duties

Both accounts handed following multi-agency pitches

Jan 15, 2015 01:31:00 PM | Article | Campaign India Team

PayUMoney, an online payment solution company, has appointed Leo Burnett to handle its creative duties and Mindshare to handle media. The appointments were made following multi-agency pitch process. 
Varun Jha, marketing director, PayU India, said, “Leo Burnett’s thought processes on contemporising the brand thought, creative connect, out-of-the-box thinking and passion made them an obvious choice.We are confident that the team at Leo Burnett understands the unique nature of PayUMoney's business model and will be able to execute a communication strategy that will enable us to grow in the exciting segment of online payments. We are excited to share our passion with Leo Burnett team to take PayUMoney to the next level.” 
Samir Gangahar, executive director, Leo Burnett, said, “PayUMoney is transforming the way Indians make online payments. We are happy to associate with them at such an early stage in their journey and help them in making PayUMoney synonymous with a simple payment solution for every need.”
Sainath Saraban, NCD, Leo Burnett, added, “Working on PayUMoney is going to be exciting and challenging as well, because of the behavioural change it aims at bringing into the lives of the consumers. We will be looking at telling stories and creating conversations that our audiences will find both engaging and insightful."
Ravi Rao, leader South Asia, Mindshare, said, "Online payment is on the cusp of a major revolution and we are proud and excited to partner with PayuMoney, the leader in this space. We see great opportunity to engage with this evolving consumer and bring about behavioural change."
A release from the company informed that a multi-media campaign will be rolled out soon.