Campaign India Team
May 07, 2022

Goafest 2022: Leo Burnett most awarded agency on day three; Famous Innovations bags Grand Prix

FCB Group (six), Good Morning Films (five), Enormous Brands (four), Early Man Film (three), Grey Group (three), Famous Innovations (two), Cheil India, Mindshare, and VMLY&R also among the Gold winners

Leo Burnett (top) and Famous Innovations (below)
Leo Burnett (top) and Famous Innovations (below)
Leo Burnett India was the most awarded agency on the third and final day of the Abbys being distributed at Goafest 2022.
 
The agency won a total of 34 Abbys which included two Gold, 12 Silver and 20 Bronze.
FCB Group India won six Gold metals, the most by any agency. The agency also won nine Silver and seven Bronze.
 
Famous Innovations won a Grand Prix for Radio Zindagi's 'The Applegram' in the OOH/Ambient Media category. The agency also won two Gold. 11 Silver and five Bronze metals.
 
Leo Burnett India was also the 'Brand Activation Agency of the Year'. 
 
Cheil India won the 'Branded Content and Entertainment Agency of the Year' title.
 
Here are the winners by category: (consolidated table to follow)
 
Brand Activation
 
FCB Group India won the only Gold in this category. The entry titled 'Punishing Signal' for Mumbai Police won the accolade.
 
Agency Bronze Silver Gold Grand Prix Total Metals Total Points
VMLY&R   1     1 6
Leo Burnett India 5 2     7 32
Famous Innovations 1 1     1 10
Cheil India 1 1     2 10
FCB Group India     1   1 8
 
Branded Content and Entertainment
 
Enormous Brands ('Christmas - Bodo Din, Bodo' for Winkies), FCB India ('The Punishing Signal' - Mumbai Police), Grey Group ('Shaving Stereotypes' - Gillette India) and Mindshare ('Apno ko Apnaao' for Brooke Bond Red Label), bagged a Gold each.
 
Cheil India won the 'Branded Content and Entertainment Agency of the Year' title, with four Silver and Bronze each.
 
Agency Bronze Silver Gold Grand Prix Total Total points
Enormous Brands   1 1   2 14
Think and Learn    1     1 6
Handyyman 1 1     2 10
Cheil India 4 4     8 40
Madison Media 3       3 12
Mindshare     1   1 8
Tribes Communications 2 1     3 14
The Glitch 1       1 4
Signpost India 1       1 4
FCB Group India   1 1   2 14
SoCheers 1       1 4
Grey Group   1 1   2 14
Leo Burnett 1       1 4
Creativeland Asia 1       1 4
 
AV - Digital
 
FCB India bagged three Gold metals in this category. They came for Mumbai Police's 'The Punishing Signal', UN Aid's 'The Mirror #SeeMeAsIAm' and Tata Trust's 'Two Bins, Life Wins'.
 
Leo Burnett won a Gold, three Silver and four Bronze. The Gold win was for Jeep's 'Democract' campaign.
 
Grey Group won a Gold, two Silver and four Bronze. The Gold Abby came was for Gillette India's 'Shaving Stereotypes - Barbershop Girls of India'. 
 
Enormous Brands also won a Gold. It came for Jaquar's 'Bath & Lights' campaign. The agency also won a Silver and four Bronze.
 
Agency Bronze Silver Gold Grand Prix Total Total points
Enormous Brands 4 1 1   6 30
FCB Group India 2 3 3   8 50
Grey Group 4 2 1   7 36
Leo Burnett 4 3 1   8 38
Sideways Consulting   1     1 6
Cheil India   2     2 12
The Script Room 1       1 4
Wirality Media 2       2 8
Creativeland Asia 5       5 20
Think and Learn  1       1 4
 
AV - TV and Cinema
 
Enormous Brands won two Gold metals in this category. Both were for Jaquar's 'Bath & Lights' campaign. The agency also won three Silver and five Bronze.
 
Agency Bronze Silver Gold Grand Prix Total Total points
Enormous Brands 2 1 2   5 26
Leo Burnett 5 3     8 38
FCB Group India   1     1 6
The Script Room   2     2 12
Creativeland Asia 2 2     4 20

Green Abby

VMLY&R won the only Gold in this category. The win was for Maxx Flash's 'The Killer Pack'.
 
Agency Bronze Silver Gold Grand Prix Total Total points
VMLY&R     1     8
Famous Innovations   1       6
Alok Nanda & Company 1         4
 
Integrated
 
Grey won the only Gold in this category for Gillette India's 'Shaving Stereotypes - The Barbershop Girls of India'.
 
Agency Bronze Silver Gold Grand Prix Total Total points
Mindshare 2       2 8
Havas WW   1     1 6
FCB Group India 1 1     2 10
Cheil India 2       2 8
Leo Burnett   1     1 6
Grey Group 1   1   2 12
Creativeland Asia 1       1 4
 
OOH - Ambient Media
 
Famous Innovations bagged a Grand Prix in this category. The win came for Radio Zindagi's 'The Applegram'. It also won a Gold Abby for Tadoba Wildlife Sanctuary and Irai Safari's 'Avoid human - defeat'. 
 
Leo Burnett also won Gold for Spotifty's 'There is a Playlist for That'.
 
Agency Bronze Silver Gold Grand Prix Total Total points
FCB Group India 1 2     3 16
VMLY&R 1       1 4
Famous Innovations 4 2 1 1 8 46
Tribes Communications 1         4
Leo Burnett     1     8
Grey Group 1         4
Laqshya Media Group 1         4
Creativeland Asia 1         4
 
Red Abby
 
Cheil India won a Gold for Mental Health's 'OOHO Replies'.
 
Agency Bronze Silver Gold Grand Prix Total Total points
Cheil India     1   1 8
Leo Burnett 1       1 4
 
Still - Craft
 
Famous Innovations won a Gold for Tadoba Wildlife Sanctuary and Irai Safari's 'Avoid human - defeat'. It also won three Silver metals.
 
Agency Bronze Silver Gold Grand Prix Total Total points
Famous Innovations   3 1   4 26
Leo Burnett 3       3 12
Havas WW 1       1 4
FCB Group India 2       2 8
 
Video Craft
 
Good Morning Films won five Gold, four Silver and two Bronze. Four of the Gold wins were for My Choices Foundation's 'Chotu' film. The other Gold win was for Asus' 'Asus ZenBook - Pro duo the edge of the world'.
 
Early Man Film won three Gold, two Silver and 10 Bronze. All the Gold wins were for Battlegrounds Mobile India's 'Machine Gun Mouth'. 
 
Agency Bronze Silver Gold Grand Prix Total Total points
Early Man Film 10 2 3   14 70
Good Morning Film 2 4 5   11 72
Chrome Pictures Media 1       1 4
Grey Group 1       1 4
Hungry Films 1       1 4
Superfly Films   1     1 6
Think And Learn 1       1 4
Leo Burnett 1       1 4

Young Abby
 
FCB Group India's 'Can and Imaginary Girl Help Real Children?' for Parle G won Gold. This was the only win in the category.
 
DE&I
 
Agency Bronze Silver Gold Grand Prix Total Total points
Superfly Films   1     1 6
Grey Group   1     1 6
FCB Group India 1 1     2 10
 
Radio and Radio Craft
 
Agency Bronze Silver Gold Grand Prix Total Total points
Enormous Brands   1     1 6
Eggfirst Advertising & Design 1       1 4
 
Still - Digital
 
Agency Bronze Silver Gold Grand Prix Total Total points
Cheil India   1     1 6
Leo Burnett 1 1     2 10
Havas WW   1     1 6
 
Still - Print
 
Agency Bronze Silver Gold Grand Prix Total Total points
Leo Burnett   1     1 6
Famous Innovations   4     4 24
Havas WW 3 1     4 18

Overall table for day three:

Agency Bronze Silver Gold Grand Prix Total Total points
Enormous Brands 6 4 4   14 80
FCB Group India 7 9 6   22 120
Grey Group 7 4 3   14 76
Leo Burnett 20 12 2   34 168
Sideways Consulting   1     1 6
Cheil India 7 8 1   16 84
The Script Room 1 2     3 16
Wirality Media 2       2 8
Creativeland Asia 10 2     12 52
Think and Learn 2 1     3 14
VMLY&R 1 1 1   3 18
Famous Innovations 5 11 2 1 19 114
Handyyman  1 1     2 10
Madison Media 3       3 12
Mindshare 2   1   3 16
Tribes Communications 3 1     4 18
The Glitch 1       1 4
Signpost India 1       1 4
SoCheers 1       1 4
Superfly Films   2     2 12
Alok Nanda & Co 1       1 4
Havas WW 4 3     7 34
Laqshya Media Group 1       1 4
Eggfirst Advertising & Design 1       1 4
Early Man Film 10 2 3   15 76
Good Morning Films 2 4 5   11 72
Chrome Pictures Media 1       1 4
Hungry Films 1       1 4

 

 

Source:
Campaign India