Brands across the entire nation are coming out with festive ad campaigns to celebrate Diwali in their own unique way. With the same festive spirit, Panasonic Smart Phones has come up with a Diwali campaign - Diwali Sirf Ek Tyohaar Nahi Hai, that represents the true essence and spirit of this festival and the celebrations that it brings with it.
The digital film revolves around their latest launch, Eluga Ray 500 and the features that it provides in a beautiful and subtle manner. Voiced by the renowned poet and actor Piyush Mishra, this video captures how a smartphone has become an integral part of our lives capturing and preserving every occasion.
The video starts with a backdrop of Diwali celebrations where a brother pulls a prank on his sister and the people around capture her reaction and share it with their friends and family. Similarly, the rest of the film presents different features like video calling and the smart use of transaction of money.
The ad film has a fun and relatable content that resonates with the youth as well as all the people of other age groups. It also presents Eluga RAY 500 as a great gifting option because it's as special as the festival. The end note “Diwali sirf tyohaar nahi hai and Panasonic sirf ek phone nahi hai” summarizes the entire film.
The campaign is being executed by Sociowash, a young marketing agency based in New Delhi. Sociowash provides innovative marketing solutions and boasts of clients like Educomp, Omaxe, Belkin and HELLA India.
Script & Direction: Tejender Sharma
Panasonic Team: Pankaj Rana, Amlan Pati, Dhruv Bahl
Producer: Rohit Sakunia & Tejpal Singh
Camera: Kiran Deohans
Voice Over: Piyush Mishra
Music: Saurabh Vaibhav
Music Programmed by: Shamita
Sociowash Team: Raghav Bagai, Pranav Agarwal, Amit Dhawan, Riddhima Arora, Saurabh Patnaik and Deepak Rawat.
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1 hour ago
Watch the film conceptualised by Ogilvy here