Campaign India Team
May 28, 2008

Parle launches Frooti Foundation

Parle has launched the ‘Parle Agro Frooti foundation', an initiative designed to give back to the less fortunate in society.

Parle launches Frooti Foundation

Parle has launched the ‘Parle Agro Frooti foundation', an initiative designed to give back to the less fortunate in society. As part of this recent corporate social responsibility (CSR) initiative, the company has signed up with Radio One for 'Aam baatne se bat tha hai,' through which listeners are asked to call in with their 'mango experiences' and each time somebody does so, the Frooti Foundation donates a carton of mangoes to an orphanage. The company has also launched a website www.frootifoundation.com as a part of this initiative.  

As part of the Foundation's initiative 'Alms for aams,'crystal mango bowls will be placed at various retail outlets where people can donate money, which will be used to assist orphanages in the city. Other activities include a talk show on Radio One designed to assist psychologists, child specialists and staff from orphanages in understanding issues that orphans deal with and a summer camp for underprivileged children.
“The Frooti Foundation is yet another way for Parle Agro and Frooti to reach out to people and make a positive difference in their lives," said Nadia Chauhan, director marketing, Parle Agro.

Source:
Campaign India

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