Parle 20-20 Cookies partners with ChildSafe Foundation for Children’s Day

Parle Products celebrated Children’s Day through an initiative led by its Parle 20-20 Cookies brand, aligning with its ongoing campaign ‘Cookies Bole Toh… Parle 20-20’. In collaboration with ChildSafe Foundation, the activity aimed to create moments of joy for children through interactive sessions, games and hampers featuring Parle products.

Designed to foster a sense of belonging, the initiative highlighted Parle’s belief in the value of simple gestures that bring lasting happiness. The engagement focused on shared experiences—capturing warmth, playfulness and the everyday delight associated with enjoying a cookie—while reinforcing the brand’s connection with childhood moments.

Mayank Shah, vice president, Parle Products, says: "We have always believed that our role goes beyond creating products, it’s about creating joy and memories. This Children’s Day, our collaboration with ChildSafe Foundation allowed us to give back to the community in a way that truly embodies the spirit of Parle 20-20. Through simple yet meaningful interactions, we wanted to make every child feel valued, seen, and celebrated."

The activity underscores Parle Products’ view that brand purpose is rooted in spreading happiness, particularly among children. Known for its crispy, buttery profile and melt-in-the-mouth texture, Parle 20-20 is positioned as a brand that celebrates everyday joy. Its partnership with ChildSafe Foundation reflects an extension of this ethos, bringing the brand’s values into community engagement.

By focusing on playful interactions and positive experiences, the initiative demonstrates Parle’s continued commitment to nurturing cheerful communities. The Children’s Day collaboration reinforces the brand’s intention to contribute beyond its products, fostering goodwill and encouraging inclusive celebrations for young audiences.