Parag Milk Foods assigns creative mandate to JWT

Parag Milk Foods has awarded the creative duties for Gowardhan Ghee and Go Cheese to J Walter Thompson India. The agency's Mumbai office will handle the business it won following a multi-agency pitch. 

 

Mahesh Israni, CMO, Parag Milk Foods, said, “JWT works with a Think Global, Act Local, mindset with deep rooted understanding of the Indian market. The agency has in depth knowledge and understanding of consumer behaviour that will help as a catalyst not only in creating effective advertising but the entire holistic communication campaign around both the brands. The categories will get the desired impetus with a fresh perspective and new thinking." 

 

Akshali Shah, VP - strategy - sales and marketing, Parag Milk Foods, added, “With the kind of pitch that JWT made and strategic roadmap they presented, I am confident this partnership will help create path breaking impactful communication and help us expand to next horizon categories in the consumer space of dairy business. Product innovation is our foundation and we thrive on the same, similarly out of box thinking is JWT’s uniqueness.”

 

While J. Walter Thompson will handle the creative business, JWT Design also bagged the packaging design duties for Gowardhan Ghee and Go Cheese.

 

Samarth Shrivastava, VP and executive business director, J. Walter Thompson, Mumbai, said, "Gowardhan and Go are well established brands with a rich heritage in the Indian market. Our ambition will be to ensure that both brands become market leaders in their respective categories and continue to leverage the strong values of trust and purity that come with Parag. We look forward to partner them and create unique ideas and communication that is relevant to the category and thus more impactful.”