The organisers of the Pakistan Super League have released a campaign to promote the T20 tournament.
The series of films seem to be a copy-paste job of Virgin Mobile's India Panga League campaign from 2010.
Video courtesy: AdMadDude
The films follow the same storyline and also sign off to the same tune. While these films haven't been released on digital, there's a film with a different storyline, but the same sign off tune on the official YouTube page of HBL, the title sponsors of the league (has been taken down now). According to social media commentary, the campaign has been conceptualised by JWT | Grey Pakistan.
The agency is yet to respond to queries.
This isn't the first time we're seeing this in advertising during the PSL.
In 2018, Pakistani brand Olivia did a 'copy, paste' job using Indian ad featuring Kareena Kapoor Khan.
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