Campaign India Team
Jun 09, 2021

Ozone Overseas appoints Mediacom

Account won post a multi-agency pitch

Ozone Overseas appoints Mediacom
Mediacom has bagged the media mandate of Ozone Overseas, a player in the architectural hardware Industry. 
 
The account was won following a multi-agency pitch. The agency's Gurugram office will handle the mandate which includes planning and buying across all media platforms.
 
Alok Aggarwal, director, Ozone Overseas, said, “We believe that security and hardware as a category has always been around us. At Ozone, we are always looking at creating a brand that is more consumer-centric. Keeping the consumers at the heart of it, we are manufacturing products that are advanced as well as pleasing to the eyes with our design and colours. We are happy to have Mediacom as our agency partner because of their enthusiasm towards our vision and purpose and their years of expertise in this industry, we hope together we can find solutions to all the requirements.”
 
Navin Khemka, chief executive officer, Mediacom South Asia, said, “Security is a growing category and Ozone Overseas is one of the largest players in the security locks category and has a strong presence in India. It is just not a hardware brand, it is a brand that offers its consumers quality and designer solutions. We are excited to partner with Ozone Overseas in their journey. Our effective media solutions and digital-first approach will complement the strong strategy, planning and buying to further strengthen the integrated media solutions. We look forward to delivering strong business outcomes for them.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

19 hours ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

19 hours ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

20 hours ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

20 hours ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.