Havas Media has bagged the media duties of Oyo. The account will be handled from the agency's Gurugram office and will be led by Uday Mohan, managing partner - North and East India.
Burhanuddin Pithawala, VP - conversions, Oyo, said, “We want our customers to have a hassle-free, technology-driven travel experience with quality living space at affordable pricing. Price point and quality are the two strong differentiators of OYO. With the launch of the brand and expansion into international markets, defining a brand positioning and a go-to-market plan is the need of the hour. We are confident that Havas Media with its integrated media approach and market expertise will take the brand to newer heights.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia and CEO - Havas Group, North India, said, “According to a research conducted by Havas Group, travel and hospitality ranks number one as the most meaningful category globally while in India it stands at number ten. Oyo with its unique business model is using technology and talent to fix this socio-economic problem. It is among the few start-ups creating a global brand from India. We are very excited to be partnering with yet another innovative and entrepreneurial brand.”
Mohit Joshi, MD, Havas Media Group India, added, “Oyo is a pioneer brand in the hospitality space which thrives on technology and innovation. We proposed a unique city level micromarketing approach leveraging advanced analytical techniques. Going forward, Havas’ Meaningful Brands framework, will be key in mapping the brand chart for Oyo. According to the research, brands that are meaningful enjoy 60% higher chance of purchase in the hospitality and travel industry. We look forward to a long and mutually-fulfilling partnership with Oyo.”
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The report also suggested that HD channel viewership increased by 15% in the last two years