Oyo Hotels and Homes has awarded its creative mandate to Animal following a multi-agency pitch.
Animal is an advertising and branding agency based in New Delhi.
Neha Sharma, head of brand strategy, Oyo said, "At Oyo, we are driven by innovation and it reflects in our brand portfolio, products and technology. We look forward to collaborating with Animal for creative conceptualisation and execution of our vision. Together, we are excited to tell the story of how Oyo is transforming the hospitality landscape in India and around the world in a creative manner.’’
Kunel Gaur, founder and creative director, Animal, said, “It would be an understatement to say that Oyo have redefined the hospitality space — it’s all thanks to their sheer hunger and ambition. More than anything else, they value the power of great ideas. That sort of ‘controlled chaos’ approach has been our forte too, so there’s a tremendous opportunity here to create fresh and truly intuitive creative work.”