Campaign India Team
Jun 16, 2014

Origin Beanstalk wins creative and digital duties of Ekstop.com

Account was won following a multi-agency pitch

Origin Beanstalk wins creative and digital duties of Ekstop.com
EkStop.com, online super market, has assigned its creative and digital duties to Origin Beanstalk. The online store supplies products in grocery, house hold supplies, personal & baby care, healthcare and stationery in Mumbai, Navi Mumbai and Thane.
 
The account was won following a multi-agency pitch.
 
Sumat Chopra, founder and CEO, EkStop.com, said, “After evaluating work from a lot of other agencies, we finally zeroed in on Origin Beanstalk as the team brings deep expertise in interpreting the Indian consumer, developing innovative marketing concepts and executing them into creatives. Their commitment to EkStop and eagerness to learn about EkStop's business was also essential for us in selecting them. I am sure their collective experience and expertise with strong business insights into this category will help us establish EkStop.com as a recognizable and trustworthy brand in the market.”
 
Upendra Singh Thakur, co-founder, Origin Beanstalk, said, “eCommerce is one of the fastest growing industry in India with over 30 million Indians shopping online and online grocery, home shopping has just about started riding on that wave. It’s a huge opportunity for the agency to build such a live-wire brand as EkStop and to keep it current and relevant to the consumers who are much more aware with their tastes and preferences evolving and changing constantly. As a part of our overall strategy, the focus is to retain our existing customers, increase the ticket size of their purchase and acquire new customers, for which we will extensively use a mix of print, radio, OOH, digital and ground level activation.”
 
Mustafa Kapasi, senior creative director, Origin Beanstalk, said, “Our creative strategy for EkStop was to transform it from a functional brand to a friendly brand with top of mind recall. Right from the pitch to the ongoing tactical campaigns, we have aimed to humanize the brand in the ATL, BTL and digital  space by leveraging the 'ek'  (the No.1) and build conversations, persuasions and communication around it. The acceptance and the response to this creative stance proves its efficacy.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Lenovo hires Publicis Media for global media business
Premium
11 hours ago

Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media which will be led by Love Guglani in India

Premium
Agency Report Card 2017: TBWA
Premium
1 day ago

Agency Report Card 2017: TBWA

We assess TBWA's 2017 performance in India, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Premium
Agency Report Card 2017: Ogilvy
Premium
1 day ago

Agency Report Card 2017: Ogilvy

We assess Ogilvy's 2017 performance in India, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Premium
CLA bags Excitel's creative mandate
Premium
1 day ago

CLA bags Excitel's creative mandate

The agency's Delhi office will handle the business