Omnicom consolidates DDB Mudra Group's media business under OMD

Rebranded OMD MudraMax, new entity will be led by DDB MudraMax president and head NP Sathyamurthy

Nov 17, 2016 04:30:00 AM | Article | Campaign India Team

Omnicom has consolidated the media business under DDB Mudra Group, MudraMax, under the OMD brand. The agency will now be called OMD MudraMax, and will house the TV, print, radio, cinema and digital businesses of MudraMax, informed an official statement. 
DDB MudraMax businesses not covered under the move are OOH, retail and experiential.
OMD MudraMax will be headed by NP Sathyamurthy, president and head of DDB Mudramax, and ED at DDB Mudra Group.
The statement added that the consolidation would lead to operational synergies.
Jasmin Sohrabji, CEO India and SEA, Omnicom Media Group, said, “The combined power of the consolidation will add significant scale to our operations in India and help us to strengthen our offering for the benefit of our clients. DDB Mudra being a part of the Omnicom family is aligned to OMD’s culture which makes for a seamless transition. I am delighted to welcome OMD MudraMax into the OMD fold and confident that this partnership will help us navigate the complexity of the Indian market with ease, efficiency and solidify the presence of our network, here.”
Madhukar Kamath, group CEO and MD, DDB Mudra Group, said, “This is a great opportunity to create an integrated media brand to take on the expanding Indian market. The synergies of both the entities will allow room for further innovation in terms of ideas, insights and results leading to more meaningful brand and consumer connections. The OMD MudraMax team is looking forward to working with the OMD team to create a massive success story."
Stephen Li, CEO, OMD, Apac, added, “Both regionally and globally – India is an essential market, in every sense of that word, and one which is continuing to evolve and grow at pace. Our evolution and growth as OMD in India likewise continues to gather momentum. With that in mind this partnership with DDB MudraMax will both add to our scale and further strengthen our presence, and I'm delighted that we can make this announcement."