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IAA India and Snapchat brought together agencies and creators for a hands-on look at AR’s growing role.
Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.
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M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client caution'.
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Read announced his departure from WPP in June.
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