OMD India has retained the media mandate of Nivea in India following a multi-agency pitch.
The agency has been handling Nivea's mandate for the last nine years. OMD's Mumbai office will continue handling the integrated media mandate.
Neil George, managing director, Nivea India, said, “With today's rapidly evolving consumer journeys and shifting sentiments driving the intersection of creativity, media, data and innovation - it is vital for us to resume our journey with a partner who understands our growth ambitions and supports the length and breadth of our goals. OMD's capability of driving strategic conversations upstream, refreshed team of media mavens and best-in-class data-led thinking and tools, aligned with what our need of the hour is. We're pleased to be continuing this journey with them and look forward to seeing their data-driven expertise at play as we work to achieve sustainable growth over the coming years.”
Anisha Iyer, CEO, OMD India, said, “OMD has been producing great results over the last 8.5 years that have helped Nivea grow. Our dedicated efforts towards the talent transformation agenda have reenergised the relationship with Beiersdorf, which makes us immensely proud. We look forward to building further on the strong foundations of our relationship and helping the business scale to new heights in India with the omni product suite and data-led expertise."
Nivea's parent company Beiersdorf has reappointed OMD as its media agency of record in Australia, China and Taiwan as well. The agency also won the media mandate in Hong Kong where Dentsu’s Carat was the incumbent.
