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O&M has won the award for the Auto commercial of the year at the CNBC Overdrive Awards held in Mumbai on Saturday for their work on the Bajaj Pulsar.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.