Arati Rao
Dec 15, 2010

O&M is Agency of the Year ’10

Campaign Asia dubs O&M creative agency, Mindshare, media agency and digital agency of 2010

O&M is Agency of the Year ’10

Ogilvy & Mather, and Mindshare were the big winners in India and The Subcontinent at the 17th Agency Of The Year Awards held by Campaign Asia Pacific. The awards were announced on Tuesday, December 14, 2010 in Singapore.Ogilvy & Mather was declared the Creative Agency Of The Year for India and The Subcontinent. Leo Burnett was the runner-up.

Mindshare emerged the winner in Media Agency Of The Year and the Digital Agency Of The Year categories (the agency had also picked up the Digital Agency Of The Year award at Campaign India’s Digital Media Awards in July this year). OMD Mumbai and OMD Digital Mumbai were runners up in both categories respectively.

Mudra Max was adjudged the Specialist Agency Of The Year for India and The Subcontinent. Mindshare (Business Planning) Bangalore was the runner up here.

The people winners were also felicitated at the ceremony at St Regis Hotel. From India & The Subcontinent, Gowthaman Ragothaman, leader, South Asia, Mindshare, was the Agency Head Of The Year, and KV “Pops” Sridhar, national creative director, Leo Burnett India, the Creative Of The Year. Ogilvy & Mather’s Kawal S Shoor was the Account Person Of The Year and Averill Sequeira of Mindshare, the Media Planner/Buyer Of The Year.

Talking about Ogilvy’s performance, Hephzibah Pathak, president, O&M, said, “This is a rich tribute to our clients who have shown great faith in us and been our trusted partners, and our wonderfully passionate and talented team of people, who constantly push boundaries to ensure that the Ogilvy brand continues to resonate year after year.”  O&M’s Kawal Shoor said, "It's wonderful to win, especially for a planner. Just goes to show that there are no walls in a good agency. We all know that Ogilvy is not just another good agency. To win Agency Of The Year, after having won it last year, was just doubly sweet."

Speaking on the wins for Mindshare, Gowthaman said, “It’s an absolute delight. I can’t ask for a better year than 2010 for Mindshare: three times Emvies back-to-back, the Digital Agency Of The Year in India, and Media Agency Of The Year and Digital Agency Of The Year here. I’m pinching myself really. I wish we could get a repeat of this next year. Winning the Agency Head Of The Year is a personal high, especially when you win across creative and other agencies as well. I feel it augurs well for the media industry too."

Pratap Bose, chief executive officer of Mudra Max, commented, “It’s not just the icing on the cake, but the cake itself. I think Mudra Max has had a fantastic year. It really caps the year. I asked around the office and it’s our 80th award of the year. In just two years, Mudra Max has certainly become India’s admired experiential and engagement agency.”

KV “Pops” Sridhar, national creative director, Leo Burnett India, the Creative Of The Year said, "I think it feels very good. The agency has been doing well for the last ten years, which is probably why I won. It's a reflection of the agency I represent. My thanks not just to the people at Leo Burnett now, but also those who were there for their contribution as well."  

For the Asia Pacific region, the Creative Agency Network of the Year was DDB Group Asia Pacific, the Digital Agency Network of the Year was Tribal DDB Asia Pacific, Media Agency Network of the Year was PHD Asia Pacific, and Specialist Agency Network of the Year was McCann Healthcare Worldwide Asia Pacific.          

The Brand Of The Year was Gillette India, and the award for Parent Company Of The Year went to Omnicom Group. 

Source:
Campaign India

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