O&M highlights KFC's "finger lickin' good" proposition

KFC has launched its latest campaign "It's finger lickin' good" featuring bowler Muttiah Muralitharan. The campaign, created by O&M, aims to emphasize the "taste" proposition that the brand offers.The spot opens on Muralitharan who is all set to bowl. As he starts licking his fingers as a usual activity before bowling, there is something unusual that happens. He just keeps licking his fingers even as the entire stadium gapes at him. The film then take us to the "before" scene where the bowler is taking a huge bite of the KFC's Zinger burger.