Ceat assigns digital media mandate to Kinnect

Account won post a multi-agency pitch

Oct 26, 2021 04:41:00 AM | Article | Campaign India Team

Kinnect has won Ceat Tyres' digital media mandate. The account was won following a multi-agency pitch.
The agency will focus on social media management, creative communications, web development, as well as influencer outreach requirements to drive brand awareness. 
Amit Tolani, CMO, Ceat, said, "We endeavour to solidify our leadership in the mobility category, and Kinnect is a perfect partner to do this for us, impactfully. Digital communication will play a key role in our efforts to connect with our end customers, and the agency’s creative capabilities will gear us towards forging a more personalised relationship with them. Kinnect perfectly fits the bill of meeting our expectations."
Rohan Mehta, CEO, Kinnect, added, “Ceat has given us the responsibility of being their custodians on digital - and we’re extremely excited to take it on. We look forward to exploring diverse opportunities to strengthen its digital footprints. We endeavour to push boundaries to drive great brand sentiment and devise effective strategies that make a business impact.”