Former Ola executive Ashish Bajaj has joined online health consultancy DocsApp as the head of marketing.
At OLA Bajaj was the head of media and brand alliance portfolio.
DocsApp is looking at greater brand visibility and wider reach in tier II, tier III cities
Bajaj comes in with a diversified portfolio across verticals such as IT, advertising and consumer-tech. In his new role, Bajaj will be responsible for brand-building and driving the business growth for DocsApp.
Bajaj was the first one to represent India at Young Lions Media competition at Cannes Lion in 2012 to emerging as the sole winner of the Young Spikes Media Competition at Spike Asia, Singapore in the same year.
During his 3.5-year with Ola, he was part of the company’s international expansion team and played an instrumental role in budget planning, developing media strategy across platforms and the execution of ATL and BTL activities. Ashish has also worked with industry behemoths like Nokia as a Marketing Manager and Microsoft.
Satish Kannan, founder, DocsApp, said, “Ashish is an esteemed marketing expert who has shown deep expertise in defining and executing high-impact growth/marketing strategies. He is well-acquainted with the working culture of both start-ups and large global brands, which puts him at the right position to take charge of strengthening DocsApp’s position as the market leader in the online doctor consultation space.”
“Ashish has the adroitness and experience on how to scale the business quickly and build effective brand-building strategies. Our primary focus is on building customer trust and making DocsApp the one-stop-shop for quality healthcare. We are confident that under Ashish’s supervision, we will continue to set new benchmarks,” he added.
Bajaj said, “DocsApp has emerged as one of India’s most preferred medical app with its commitment to making quality healthcare accessible to all. The fact that over 60% of DocsApp’s users hail from tier II and tier III cities in India further emphasizes their cause. I am truly delighted to be associated with DocsApp and hope to turn this brand into a household name.”