Dentsu Webchutney has won the digital and creative duties of OkCupid in India. The account was won following a multi-agency pitch.
Shruti Gupta, brand manager, OkCupid India, said, “OkCupid is about meaningful relationships - on, and off the service. This is why the newest one we are forging with Dentsu Webchutney feels like the beginning of a long and productive journey.”
Prashant Gopalakrishnan, SVP, Dentsu Webchutney, said, “We are excited to partner with yet another industry giant in OkCupid. Innovative ideas can help overcome challenges in the Indian online dating market. It is a phenomenal market opportunity - one that has been covered in-depth in analyst reports. On a lighter note, as the sole married employee on the account, I believe the rest of the team can truly do justice to it!”
Headquartered in USA, OkCupid is an online dating, friendship and social networking website.