Campaign India Team
Mar 04, 2020

OkCupid appoints Dentsu Webchutney for digital and creative

Account won post a multi-agency pitch

OkCupid appoints Dentsu Webchutney for digital and creative
Dentsu Webchutney has won the digital and creative duties of OkCupid in India. The account was won following a multi-agency pitch. 
 
Shruti Gupta, brand manager, OkCupid India, said, “OkCupid is about meaningful relationships - on, and off the service. This is why the newest one we are forging with Dentsu Webchutney feels like the beginning of a long and productive journey.”  
 
Prashant Gopalakrishnan, SVP, Dentsu Webchutney, said, “We are excited to partner with yet another industry giant in OkCupid. Innovative ideas can help overcome challenges in the Indian online dating market. It is a phenomenal market opportunity - one that has been covered in-depth in analyst reports. On a lighter note, as the sole married employee on the account, I believe the rest of the team can truly do justice to it!”
 
Headquartered in USA, OkCupid is an online dating, friendship and social networking website.
 
 
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

13 hours ago

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

14 hours ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

15 hours ago

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.