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Ogilvy & Mather India has named Arijit Sengupta as the new national head of Ogilvy Public Relations Worldwide in India.Piyush Pandey, executive chairman and national creative director, O&M India said, “We are very delighted to have him on board. PR is a core component of our 360 degree brand stewardship strategy, and we are optimistic about its future growth in India.”
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With ad spend set to explode in the sector, the payments brand launched its media network this week.
The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.
The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.
The next edge in marketing isn’t louder storytelling; it’s better listening.