Ogilvy & Mather Mumbai was the only winning agency from India at Young Guns Awards 2013.
The agency bagged a Gold in the Design Awards category for work titled 'CleftToSmile' in the General Graphic Design sub-category for its client Operation Smile India.
The agency also bagged a Silver, for work titled, 'Message Barter' for The Akanksha Foundation. This win came in the 'Digital Solutions' sub-category in Digital.
On the win Abhijit Avasthi, national creative director, Ogilvy & Mather India, commented, “Both the ideas work so well because they are simple yet charming. And they are both unconventional in the sense that they have used social media in new ways. :{to:) CleftToSmile is a typable logo that anyone with a keypad can use to spread much needed awareness about cleft treatment in India. Message Barter on the other hand is a cheeky way to get the country's biggest celebrities to spread awareness for Akanksha, an NGO. We're really glad both these ideas have done well on the international stage.”
Johnny Dantonio, jury member, YGA 2013 said, “Many Young Guns submissions deserve special recognition, but one in particular left an impression on me. India's branch of Operation Smile provides free cleft treatment for those affected. Their Cleft to Smile campaign aims to raise awareness through a logo: :{to:).
“The execution of the logo itself is both simple and poignant, and the idea of providing the public with an accessible icon is refreshing. It allows anyone with a phone or keyboard to simultaneously be a steward for the brand and an advocate of cleft treatment. In addition to immediately communicating the purpose of Operation Smile, the use of relevant symbols create a call to action without a single word, providing an opportunity to raise cleft awareness globally through public amplification in the social space.”
Navin Talreja, president - Ogilvy Mumbai & Kolkata, added, “I am proud that two of our entries have achieved international acclaim. What's more is that both these ideas were led by the young talent in Ogilvy Mumbai. Our digital capability has also been established in the idea and execution of Operation Smile and Akanksha. YoungGun Awards are a much sought after recognition for younger talent and to be the only winners in India is quite something. Congrats and kudos to the winners.”
For the entire list of winners visit http://www.ygaward.com/
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