Nutrica uses AI storytelling to promote peanut butter nutrition

Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has launched a new AI-generated digital campaign for Nutrica Pro Fitness Peanut Butter. Released on December 22, 2025, the campaign uses technology-led storytelling to reflect how children perceive food choices and how parents, particularly mothers, assess nutrition for growing kids.

The digital film centres on familiar, everyday moments within households where taste preferences and nutritional awareness intersect. By focusing on small, routine decisions made during school-going years, the campaign highlights how early choices can influence long-term eating habits. The narrative positions peanut butter as a simple, protein-rich option that fits easily into daily meals without adding complexity or resistance.

Rather than framing nutrition as a forced or restrictive decision, the campaign presents it as intuitive and collaborative. The story concludes with both boys in the film choosing the peanut butter together, reinforcing its dual appeal. For children, the emphasis is on taste, while for mothers, the reassurance comes from its nutritional value. This dual perspective reflects Nutrica’s intent to address both emotional and functional considerations in family food choices.

The use of artificial intelligence allows the brand to craft a visual style that mirrors how children think and respond to food-related cues. The AI-led approach also enables a relatable tone, grounding the campaign in realism rather than idealised portrayals of health. By doing so, Nutrica aims to make nutrition conversations feel accessible and relevant to modern households.

Commenting on the campaign, Sparsh Sachar, director and business head, fmcg vertical at Nutrica, said, “When it comes to children’s nutrition, parents, especially mothers, always choose the products they trust. At Nutrica, we believe that meaningful lifestyle change often begins with small, consistent steps. Peanut butter may seem like a simple addition, but when it delivers the right balance of taste and nutrition, it can play a role in shaping healthier food habits early on. This campaign reflects our broader vision of making everyday nutrition more intuitive, accessible, and rooted in trust.”

Nutrica Pro Fitness Peanut Butter is positioned as a product that supports both everyday fitness and the nutritional needs of growing children. Available in two variants, crunchy and creamy, the product keeps taste central while offering a protein-focused snacking option suitable for daily consumption. The emphasis on simplicity aligns with the campaign’s broader message that better nutrition does not need to feel complicated.

From a distribution perspective, Nutrica Peanut Butter is available across general trade stores in 14 cities, including Delhi, Mumbai, Pune and Chandigarh. This retail presence supports the brand’s objective of making its products accessible to a wider audience, beyond niche health or specialty outlets.

The campaign is being amplified through Nutrica’s owned digital channels, with the AI-led film now live across platforms including YouTube, Instagram, Facebook and LinkedIn. Social media forms the primary media mix, allowing the brand to engage directly with parents and caregivers through shareable, short-form content.

For marketers, the campaign reflects a growing trend towards using artificial intelligence in brand storytelling, particularly in categories such as nutrition and wellness where personal relevance is key. By combining AI-generated visuals with everyday family insights, Nutrica positions itself at the intersection of technology, trust and practical nutrition.