Nutrica rolls out digital campaign for Bee Honey focused on daily wellness

Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has unveiled a new digital video campaign for Nutrica Bee Honey. The film explores how modern Indian families navigate their morning routines and how a small, consistent wellness habit can integrate seamlessly into daily life. Set inside a contemporary household, the narrative follows a family as they move through a familiar morning rush — breakfast preparations, parents multitasking and a child getting ready for school. Within this setting, Nutrica Bee Honey is shown as an easy, natural ritual that supports balance and energy from the start of the day.

The communication highlights key product attributes: purity, direct-from-beekeepers sourcing and the honey’s ability to deliver clean, sustained energy. By embedding these elements into everyday scenarios, the film positions honey as an accessible wellness choice that fits into existing routines rather than requiring major behaviour change.

The central idea driving the campaign is that wellness is built on simple, daily practices. Whether it is a spoon of honey before a workout, a warm drink that supports immunity, or a natural boost for an active child, small choices can create a consistent foundation for better health. Nutrica Bee Honey is presented as a dependable family essential that can be used across age groups and lifestyle patterns.

Sparsh Sachar, director and business head of the FMCG vertical at Nutrica, said, “Families today want wellness to be easy, intuitive and part of the life they already lead. They are choosing cleaner ingredients and products that genuinely add value to their day. Nutrica Bee Honey sits at the heart of that shift. Its purity, traceable sourcing and nutritional profile make it a simple everyday choice with real benefits for energy, fitness and immunity. With this campaign, we wanted to show honey the way families actually use it, as a dependable part of their daily rhythm.”

Nutrica Bee Honey is available in three variants tailored to everyday needs and retailed across 14 cities including Delhi, Mumbai, Pune and Chandigarh. The multifloral variant is designed to offer a natural energy lift. The lemon variant supports morning fitness and weight-management routines. The tulsi variant is positioned for immunity support and comfort during cough, cold and seasonal changes. By offering multiple formats, the brand aims to address distinct wellness preferences within the same household.

The digital video campaign is now live across Nutrica’s social media channels. It captures the pace of a typical family morning while demonstrating how a small shift — incorporating Nutrica Bee Honey — can align with the growing preference for clean, authentic and functional ingredients. For the advertising, media and marketing community, the campaign reflects a continued move towards simple, relatable storytelling in the wellness category, anchored in daily-life authenticity rather than overtly aspirational narratives.